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bellabeat-case-study

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This project focuses on leveraging Fitbit user data to derive valuable insights and facilitate data-driven decision-making for Bellabeat, a leading wellness company. The objective is to harness the wealth of information captured by Fitbit devices to enhance the wellness offerings provided by Bellabeat.

  • Updated Jan 3, 2024
  • Jupyter Notebook

This case study is part of the Google Data Analytics Professional Certificate. It focuses on Bellabeat, a wellness brand for women, and provides analysis on smart device usage to inform and refine their marketing strategy. RStudio, a programming tool built for R, was employed to clean, analyse and visualise the data.

  • Updated Apr 8, 2024
  • R

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