Bellabeat Case Study

Author: Thu Hang Tranova
Date: June 23, 2023
Updated: March 21, 2024

Bellabeat Ivy (2022) Available at: https://time.com/collection/best-inventions-2022/6228846/bellabeat-ivy/

Overview

This case study is part of the Google Data Analytics Professional Certificate. It focuses on Bellabeat, a wellness brand for women, and provides analysis on smart device usage to inform and refine their marketing strategy. To achieve this, the data analysis process was followed: ask, prepare, process, analyse, share, and act. RStudio, a programming tool built for R, was employed to clean, analyse and visualise the data.

Content Summary

• The Company: Bellabeat
• Section 1: Ask
• Section 2: Prepare
• Section 3: Process
• Section 4: Analyse and Share
• Section 5: Act
• Conclusion

Dataset

The FitBit Fitness Tracker Data was used for this study. The dataset is publicly available on Kaggle.

Full Version

For access to the Bellabeat Case Study, please follow the provided links or navigate to the file 'Bellabeat-Case-Study-Full-Version.md' in the 'Bellabeat_Case_Study' repository.

Other Mediums

The case study is also accessible via:
Portfolio: Bellabeat Case Study
Kaggle: Bellabeat Case Study