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bellabeat

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This case study is part of the Google Data Analytics Professional Certificate. It focuses on Bellabeat, a wellness brand for women, and provides analysis on smart device usage to inform and refine their marketing strategy. RStudio, a programming tool built for R, was employed to clean, analyse and visualise the data.

  • Updated Apr 8, 2024
  • R

This repository contains a comprehensive analysis of smart device data for Bellabeat, focusing on user activity, sleep, calorie burn, and weight management. Insights from Fitbit data are used to inform Bellabeat's marketing strategy and product recommendations.

  • Updated Oct 20, 2024
  • Jupyter Notebook

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