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persuasion

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behavior-in-the-wild / behavior-in-the-wild.github.io

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Our aim is to explore the Behavior Modality. This involves explaining, predicting, and optimizing human behavior in the real world, especially from the context of marketing, advertising, and computational social science. Applications include targeting, personalization, recommendation, marketing content generation, etc.

persuasion computational-social-science behavioral-sciences large-language-models computational-marketing large-content-and-behavior-models
  • Updated Nov 11, 2024
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