This project investigates the impact of video content on social media engagement using advanced analytics techniques like PCA, k-means clustering, and logistic regression. It provides actionable insights for optimizing social media strategies for Thai fashion and cosmetics retailers.

Segmify is a comprehensive customer analysis tool that leverages RFM analysis, demographic insights, and buying behavior to segment customers and drive strategic business decisions. This project focuses on transforming raw customer data into actionable insights for improved marketing and sales strategies.