This project involves an in-depth analysis of customer purchasing behavior and sales performance to drive business insights and strategies.

This repository analyzes Instagram user engagement using SQL queries to extract insights into user behavior, marketing effectiveness, and platform trends, aiming to optimize strategies, improve retention, and ensure platform integrity.

This project investigates the impact of video content on social media engagement using advanced analytics techniques like PCA, k-means clustering, and logistic regression. It provides actionable insights for optimizing social media strategies for Thai fashion and cosmetics retailers.

Segmify is a comprehensive customer analysis tool that leverages RFM analysis, demographic insights, and buying behavior to segment customers and drive strategic business decisions. This project focuses on transforming raw customer data into actionable insights for improved marketing and sales strategies.

Exploratory Data Analysis

This repository analyzes Instagram user engagement using SQL queries to extract insights into user behavior, marketing effectiveness, and platform trends, aiming to optimize strategies, improve retention, and ensure platform integrity.