Add text body to all emails

lib/plausible/imported/csv_importer.ex

@@ -13,7 +13,7 @@ defmodule Plausible.Imported.CSVImporter do
   def label(), do: "CSV"
 
   @impl true
-  def email_template(), do: "csv_import.html"
+  def email_template(), do: :csv_import
 
   @impl true
   def parse_args(%{"uploads" => uploads, "storage" => storage}) do

lib/plausible/imported/google_analytics4.ex

@@ -17,7 +17,7 @@ defmodule Plausible.Imported.GoogleAnalytics4 do
   def label(), do: "Google Analytics 4"
 
   @impl true
-  def email_template(), do: "google_analytics_import.html"
+  def email_template(), do: :google_analytics_import
 
   @impl true
   def before_start(site_import, opts) do

lib/plausible/imported/importer.ex

@@ -102,7 +102,7 @@ defmodule Plausible.Imported.Importer do
 
   @callback name() :: atom()
   @callback label() :: String.t()
-  @callback email_template() :: String.t()
+  @callback email_template() :: atom | String.t()
   @callback parse_args(map()) :: Keyword.t()
   @callback import_data(SiteImport.t(), Keyword.t()) ::
               :ok | {:error, any()} | {:error, any(), Keyword.t()}

lib/plausible/imported/noop_importer.ex

@@ -13,7 +13,7 @@ defmodule Plausible.Imported.NoopImporter do
 
   # reusing existing template from another source
   @impl true
-  def email_template(), do: "google_analytics_import.html"
+  def email_template(), do: :google_analytics_import
 
   @impl true
   def parse_args(opts), do: opts

lib/plausible/imported/universal_analytics.ex

@@ -14,7 +14,7 @@ defmodule Plausible.Imported.UniversalAnalytics do
   def label(), do: "Google Analytics"
 
   @impl true
-  def email_template(), do: "google_analytics_import.html"
+  def email_template(), do: :google_analytics_import
 
   @impl true
   def parse_args(

lib/plausible_web/email.ex

@@ -12,31 +12,31 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("activation-email")
     |> subject("#{code} is your Plausible email verification code")
-    |> render("activation_email.html", user: user, code: code)
+    |> render(:activation_email, user: user, code: code)
   end
 
   def welcome_email(user) do
     base_email()
     |> to(user)
     |> tag("welcome-email")
     |> subject("Welcome to Plausible")
-    |> render("welcome_email.html", user: user)
+    |> render(:welcome_email, user: user)
   end
 
   def create_site_email(user) do
     base_email()
     |> to(user)
     |> tag("create-site-email")
     |> subject("Your Plausible setup: Add your website details")
-    |> render("create_site_email.html", user: user)
+    |> render(:create_site_email, user: user)
   end
 
   def site_setup_help(user, site) do
     base_email()
     |> to(user)
     |> tag("help-email")
     |> subject("Your Plausible setup: Waiting for the first page views")
-    |> render("site_setup_help_email.html",
+    |> render(:site_setup_help_email,
       user: user,
       site: site
     )
@@ -47,7 +47,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("setup-success-email")
     |> subject("Plausible is now tracking your website stats")
-    |> render("site_setup_success_email.html",
+    |> render(:site_setup_success_email,
       user: user,
       site: site
     )
@@ -58,39 +58,39 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("check-stats-email")
     |> subject("Check your Plausible website stats")
-    |> render("check_stats_email.html", user: user)
+    |> render(:check_stats_email, user: user)
   end
 
   def password_reset_email(email, reset_link) do
     priority_email(%{layout: nil})
     |> to(email)
     |> tag("password-reset-email")
     |> subject("Plausible password reset")
-    |> render("password_reset_email.html", reset_link: reset_link)
+    |> render(:password_reset_email, reset_link: reset_link)
   end
 
   def two_factor_enabled_email(user) do
     priority_email()
     |> to(user)
     |> tag("two-factor-enabled-email")
     |> subject("Plausible Two-Factor Authentication enabled")
-    |> render("two_factor_enabled_email.html", user: user)
+    |> render(:two_factor_enabled_email, user: user)
   end
 
   def two_factor_disabled_email(user) do
     priority_email()
     |> to(user)
     |> tag("two-factor-disabled-email")
     |> subject("Plausible Two-Factor Authentication disabled")
-    |> render("two_factor_disabled_email.html", user: user)
+    |> render(:two_factor_disabled_email, user: user)
   end
 
   def trial_one_week_reminder(user) do
     base_email()
     |> to(user)
     |> tag("trial-one-week-reminder")
     |> subject("Your Plausible trial expires next week")
-    |> render("trial_one_week_reminder.html", user: user)
+    |> render(:trial_one_week_reminder, user: user)
   end
 
   def trial_upgrade_email(user, day, usage) do
@@ -100,7 +100,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("trial-upgrade-email")
     |> subject("Your Plausible trial ends #{day}")
-    |> render("trial_upgrade_email.html",
+    |> render(:trial_upgrade_email,
       user: user,
       day: day,
       custom_events: usage.custom_events,
@@ -114,7 +114,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("trial-over-email")
     |> subject("Your Plausible trial has ended")
-    |> render("trial_over_email.html",
+    |> render(:trial_over_email,
       user: user,
       extra_offset: Plausible.Auth.User.trial_accept_traffic_until_offset_days()
     )
@@ -133,7 +133,7 @@ defmodule PlausibleWeb.Email do
     |> to(email)
     |> tag("spike-notification")
     |> subject("Traffic Spike on #{site.domain}")
-    |> render("spike_notification.html", %{
+    |> render(:spike_notification, %{
       site: site,
       current_visitors: current_visitors,
       sources: sources,
@@ -146,7 +146,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("over-limit")
     |> subject("[Action required] You have outgrown your Plausible subscription tier")
-    |> render("over_limit.html", %{
+    |> render(:over_limit, %{
       user: user,
       usage: usage,
       suggested_plan: suggested_plan
@@ -158,7 +158,7 @@ defmodule PlausibleWeb.Email do
     |> to("enterprise@plausible.io")
     |> tag("enterprise-over-limit")
     |> subject("#{user.email} has outgrown their enterprise plan")
-    |> render("enterprise_over_limit_internal.html", %{
+    |> render(:enterprise_over_limit_internal, %{
       user: user,
       pageview_usage: pageview_usage,
       site_usage: site_usage,
@@ -171,7 +171,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("dashboard-locked")
     |> subject("[Action required] Your Plausible dashboard is now locked")
-    |> render("dashboard_locked.html", %{
+    |> render(:dashboard_locked, %{
       user: user,
       usage: usage,
       suggested_plan: suggested_plan
@@ -185,7 +185,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("yearly-renewal")
     |> subject("Your Plausible subscription is up for renewal")
-    |> render("yearly_renewal_notification.html", %{
+    |> render(:yearly_renewal_notification, %{
       user: user,
       date: date,
       next_bill_amount: user.subscription.next_bill_amount,
@@ -205,7 +205,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("yearly-expiration")
     |> subject("Your Plausible subscription is about to expire")
-    |> render("yearly_expiration_notification.html", %{
+    |> render(:yearly_expiration_notification, %{
       user: user,
       next_bill_date: next_bill_date,
       accept_traffic_until: accept_traffic_until
@@ -217,15 +217,15 @@ defmodule PlausibleWeb.Email do
     |> to(user.email)
     |> tag("cancelled-email")
     |> subject("Mind sharing your thoughts on Plausible?")
-    |> render("cancellation_email.html", user: user)
+    |> render(:cancellation_email, user: user)
   end
 
   def new_user_invitation(invitation) do
     priority_email()
     |> to(invitation.email)
     |> tag("new-user-invitation")
     |> subject("[#{Plausible.product_name()}] You've been invited to #{invitation.site.domain}")
-    |> render("new_user_invitation.html",
+    |> render(:new_user_invitation,
       invitation: invitation
     )
   end
@@ -235,7 +235,7 @@ defmodule PlausibleWeb.Email do
     |> to(invitation.email)
     |> tag("existing-user-invitation")
     |> subject("[#{Plausible.product_name()}] You've been invited to #{invitation.site.domain}")
-    |> render("existing_user_invitation.html",
+    |> render(:existing_user_invitation,
       invitation: invitation
     )
   end
@@ -247,7 +247,7 @@ defmodule PlausibleWeb.Email do
     |> subject(
       "[#{Plausible.product_name()}] Request to transfer ownership of #{invitation.site.domain}"
     )
-    |> render("ownership_transfer_request.html",
+    |> render(:ownership_transfer_request,
       invitation: invitation,
       new_owner_account: new_owner_account
     )
@@ -260,7 +260,7 @@ defmodule PlausibleWeb.Email do
     |> subject(
       "[#{Plausible.product_name()}] #{invitation.email} accepted your invitation to #{invitation.site.domain}"
     )
-    |> render("invitation_accepted.html",
+    |> render(:invitation_accepted,
       user: invitation.inviter,
       invitation: invitation
     )
@@ -273,7 +273,7 @@ defmodule PlausibleWeb.Email do
     |> subject(
       "[#{Plausible.product_name()}] #{invitation.email} rejected your invitation to #{invitation.site.domain}"
     )
-    |> render("invitation_rejected.html",
+    |> render(:invitation_rejected,
       user: invitation.inviter,
       invitation: invitation
     )
@@ -286,7 +286,7 @@ defmodule PlausibleWeb.Email do
     |> subject(
       "[#{Plausible.product_name()}] #{invitation.email} accepted the ownership transfer of #{invitation.site.domain}"
     )
-    |> render("ownership_transfer_accepted.html",
+    |> render(:ownership_transfer_accepted,
       user: invitation.inviter,
       invitation: invitation
     )
@@ -299,7 +299,7 @@ defmodule PlausibleWeb.Email do
     |> subject(
       "[#{Plausible.product_name()}] #{invitation.email} rejected the ownership transfer of #{invitation.site.domain}"
     )
-    |> render("ownership_transfer_rejected.html",
+    |> render(:ownership_transfer_rejected,
       user: invitation.inviter,
       invitation: invitation
     )
@@ -312,7 +312,7 @@ defmodule PlausibleWeb.Email do
     |> subject(
       "[#{Plausible.product_name()}] Your access to #{membership.site.domain} has been revoked"
     )
-    |> render("site_member_removed.html",
+    |> render(:site_member_removed,
       user: membership.user,
       membership: membership
     )
@@ -371,7 +371,7 @@ defmodule PlausibleWeb.Email do
     |> to(user)
     |> tag("export-success")
     |> subject("[#{Plausible.product_name()}] Your export is now ready for download")
-    |> render("export_success.html",
+    |> render(:export_success,
       user: user,
       site: site,
       download_url: download_url,
@@ -383,7 +383,7 @@ defmodule PlausibleWeb.Email do
     priority_email()
     |> to(user)
     |> subject("[#{Plausible.product_name()}] Your export has failed")
-    |> render("export_failure.html", user: user, site: site)
+    |> render(:export_failure, user: user, site: site)
   end
 
   def error_report(reported_by, trace_id, feedback) do
@@ -394,7 +394,7 @@ defmodule PlausibleWeb.Email do
     |> put_param("ReplyTo", reported_by)
     |> tag("sentry")
     |> subject("Feedback to Sentry Trace #{trace_id}")
-    |> render("error_report_email.html", %{
+    |> render(:error_report_email, %{
       reported_by: reported_by,
       feedback: feedback,
       trace_id: trace_id
@@ -406,7 +406,7 @@ defmodule PlausibleWeb.Email do
     |> to(notification.email)
     |> tag("drop-traffic-warning-first")
     |> subject("We'll stop counting your stats")
-    |> render("approaching_accept_traffic_until.html",
+    |> render(:approaching_accept_traffic_until,
       time: "next week",
       user: %{email: notification.email, name: notification.name}
     )
@@ -417,7 +417,7 @@ defmodule PlausibleWeb.Email do
     |> to(notification.email)
     |> tag("drop-traffic-warning-final")
     |> subject("A reminder that we'll stop counting your stats tomorrow")
-    |> render("approaching_accept_traffic_until.html",
+    |> render(:approaching_accept_traffic_until,
       time: "tomorrow",
       user: %{email: notification.email, name: notification.name}
     )
@@ -427,14 +427,14 @@ defmodule PlausibleWeb.Email do
     Unlike the default 'base' emails, priority emails cannot be unsubscribed from. This is achieved
     by sending them through a dedicated 'priority' message stream in Postmark.
   """
-  def priority_email(), do: priority_email(%{layout: "priority_email.html"})
+  def priority_email(), do: priority_email(%{layout: :priority_email})
 
   def priority_email(%{layout: layout}) do
     base_email(%{layout: layout})
     |> put_param("MessageStream", "priority")
   end
 
-  def base_email(), do: base_email(%{layout: "base_email.html"})
+  def base_email(), do: base_email(%{layout: :base_email})
 
   def base_email(%{layout: layout}) do
     mailer_from = Application.get_env(:plausible, :mailer_email)
@@ -447,7 +447,7 @@ defmodule PlausibleWeb.Email do
 
   defp maybe_put_layout(email, nil), do: email
 
-  defp maybe_put_layout(email, layout) do
-    put_html_layout(email, {PlausibleWeb.LayoutView, layout})
+  defp maybe_put_layout(email, layout) when is_atom(layout) do
+    put_layout(email, {PlausibleWeb.LayoutView, layout})
   end
 end

lib/plausible_web/templates/email/activation_email.text.eex

@@ -0,0 +1 @@
+Enter <%= @code %> to verify your email address. This code will expire in 4 hours.

lib/plausible_web/templates/email/approaching_accept_traffic_until.text.eex

@@ -0,0 +1,7 @@
+You used to have an active account with <%= Plausible.product_name() %>, a simple, lightweight, open source and privacy-first Google Analytics alternative.
+
+We've noticed that you're still sending us stats so we're writing to inform you that we'll stop accepting stats from your sites <%= @time %>. We're an independent, bootstrapped service and we don't sell your data, so this will reduce our server costs and help keep us sustainable.
+
+If you'd like to continue counting your site stats in a privacy-friendly way, please login to your Plausible account at <%= plausible_url() %> and start a subscription.
+
+Do you have any questions or need help with anything? Just reply to this email and we'll gladly help.

lib/plausible_web/templates/email/cancellation_email.text.eex

@@ -0,0 +1 @@
+This is Marko, one of the co-founders of Plausible. I'd love to understand the reasons behind your decision to cancel your subscription. We're solely funded by our subscribers so we genuinely value your feedback. Even a few words would be beneficial in helping us improve our product. Please respond to this email with any insights you can share. Thank you for your time!

lib/plausible_web/templates/email/check_stats_email.text.eex

@@ -0,0 +1,14 @@
+Plausible is tracking your website stats without compromising the user experience and the privacy of your visitors.
+
+Here's how to get even more out of your Plausible experience:
+
+* Set up custom events: https://plausible.io/docs/custom-event-goals and pageview goals: https://plausible.io/docs/pageview-goals to count actions you want your visitors to take
+* Running an ecommerce? Assign monetary values to custom events to track revenue attribution: https://plausible.io/docs/ecommerce-revenue-tracking
+* Follow the journey from a landing page to conversion with funnel analysis: https://plausible.io/docs/funnel-analysis
+* Tag your social media, email and paid links: https://plausible.io/docs/manual-link-tagging to see which campaigns are responsible for most conversions
+* Send custom properties: https://plausible.io/docs/custom-props/introduction to collect data that we don't track automatically
+* Explore our stats API: https://plausible.io/docs/stats-api to retrieve your stats and our sites API: https://plausible.io/docs/sites-api to create and manage sites programmatically
+
+View your Plausible dashboard now: <%= plausible_url() %> for the most valuable traffic insights at a glance.
+
+Do reply back to this email if you have any questions or need some guidance.

lib/plausible_web/templates/email/create_site_email.text.eex

@@ -0,0 +1,5 @@
+You've activated your free 30-day trial of Plausible, a simple and privacy-friendly website analytics tool.
+
+Click here: <%= "#{plausible_url()}/sites/new" %> to add your website URL, your timezone and install our one-line JavaScript snippet to start collecting visitor statistics.
+
+Do reply back to this email if you have any questions or need some guidance.