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E. Target Audience
Campus Sports Enthusiasts and Newcomers
Predominantly 18-28, which encompasses the typical age range of undergraduate and some graduate students.
All genders, with the platform aiming to include everyone interested in sports.
University students, both undergraduate and postgraduate.
Active interest in one or multiple sports, desire to stay fit, seeking recreational activities, and an inclination towards group activities.
Often, frequent campus sports facilities might already be a part of university clubs or teams but are looking for more casual or diverse sports experiences.
Belief in the importance of community, teamwork, and the benefits of physical activity.
Ensuring users could have easy access to the campus sports facilities based on-campus or in nearby off-campus housing.
Often, they find it challenging to gather comprehensive details about the availability of sports facilities or fellow enthusiasts to play with.
Newcomers or international students may seek platforms to integrate into the campus culture and find like-minded peers.
They need a platform that allows flexibility in booking and managing sports activities due to varying academic schedules.
This audience segment is likely tech-savvy and familiar with using digital platforms for various needs.
Depending on their passion for sports, they might use the platform multiple times weekly to book an event, check venue feedback, or interact with peers.
High engagement levels are significant if the platform facilitates easy interaction and provides timely notifications and updates on upcoming sports events.
This audience segment represents a mix of students who are both passionate about sports and those who are looking to engage in sports to integrate into the campus culture, socialise, and maintain an active lifestyle. By addressing their core needs, the platform will provide an invaluable tool for this audience to enhance their university life experience.