This plugin integrates a new module within the Shopware backend that allows for the integration of the Google Tag Manager Snippet and the configuration of the dataLayer content.
The plugin offers the following features:
- Prepend the GTM Snippet to the head Tag of every page
- Define the content of the dataLayer for any combination of Module/Controller/Action
- All variables passed to the view are available as values for the dataLayer properties
- Use smarty syntax to insert variables and alter values
- Shopware >= 5.2.0
Clone this repository into a folder WbmTagManager within the custom/plugins directory of the Shopware installation.
- Install the plugin through the Plugin-Manager within the Shopware backend.
- Enter the container ID of the desired GTM Container (found in the GTM backend)
- Activate the plugin and when prompted allow for the clearing of the listed caches.
- Reload the backend to complete the installation.
- Change to your root Installation of shopware
- Run command
composer require webmatch/wbm-tag-managerand install and activate plugin with Plugin Manager
The module will be accessible in backend through a new menu point under the Settings menu tab.
The plugin comes pre-configured for:
- Enhanced Ecommerce Tracking of Google Analytics
- Dynamic Remarketing of Google AdWords
Use syntax like "$sArticles as $sArticle" as value for properties that are supposed to contain iterative elements.
There is currently no UI for adding modules/pages for the dataLayer configuration. It's scheduled for an upcoming release.
You can however add your own modules by inserting into the corresponding table directly.
A query to do so would look like this:
INSERT INTO `wbm_data_layer_modules` ( `module`, `variables`) VALUES ('frontend_forms_index', NULL);
Afterwards clear the cache and reload the backend. Open the Tag Manager Backend App and a new tab will appear without a label. The label can be updated by editing the text snippet within namespace /backend/plugins/wbm/tagmanager/ named frontend_forms_index
Following this example you could configure a dataLayer that is exclusive to all pages dispatched by Action index of Frontend Controller forms
Note: The column variables is currently unused and, at some point in the future, is supposed to contain a preset of available view variables for the corresponding module.