Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
(ml) - python implementation of bayesian media mix modelling with shape and carryover effect
Media Mix Model with simulated data and stan
Analysing the challenges and opportunities in Media Mix Modelling using sales and media spending time series data.
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