Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.
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Updated
Mar 10, 2025 - Python
Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.
GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
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