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We will segment customers based on their purchasing behavior patterns using a modified LRFM metric to create more more targeted and personalized promotions.
VEV model from Mclust among 5 clustering algorithms has optimal performance and detected 8 distinct groups of users. Data was cleaned, standardized and feature-selected, PCA’s biplot, Ggplot, Radar plots, and parallel coordinate plots were applied for EDA.
In this project the Turkey Student Evaluation dataset which in question consists of feedback from students who attended multiple courses at Gazi University, Ankara used.To analyze the questions we used unsupervised learning methods, which involve finding patterns or groupings in a given dataset without any labeled output variable.