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Update README.md #660

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Update README.md #660

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Expand Up @@ -111,7 +111,7 @@ Explore a hands-on [simulated example](https://pymc-marketing.readthedocs.io/en/
- [Improving the Speed and Accuracy of Bayesian Marketing Mix Models](https://www.pymc-labs.com/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/)
- [Johns, Michael and Wang, Zhenyu. "A Bayesian Approach to Media Mix Modeling"](https://www.youtube.com/watch?v=UznM_-_760Y)
- [Orduz, Juan. "Media Effect Estimation with PyMC: Adstock, Saturation & Diminishing Returns"](https://juanitorduz.github.io/pymc_mmm/)
- [A Comprehensive Guide to Bayesian Marketing Mix Modeling](https://1749.io/resource-center/f/a-comprehensive-guide-to-bayesian-marketing-mix-modeling)
- [A Comprehensive Guide to Bayesian Marketing Mix Modeling](https://1749.io/learn/f/a-comprehensive-guide-to-bayesian-marketing-mix-modeling)

## Unlock Customer Lifetime Value (CLV) with PyMC

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