programmatic-advertising-bookmarks

• Programmatic Advertising
  • How it works, an W&V article about the prgrammatic advertising structure.

• DSPs - Demand-Side-Platforms

  • MediaMathcombine data, omnichannel media and machine learning in a single programmatic platform AppNexus

  • invitemedia, demand-side platform with real-time bidding by google.

  • DataXu, addressable and connected programmatic TV.

  • Turn a consumer opt out of targeted Advertising.

  • theTradeDesk, a customer for advertising channels, marketplaces and data targeting.

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• SSPs - Sell-Side-Plattform

  • Rubicon
  • PubMatic
  • Improve Digital
  • Google Admeld

• DSPs & SSPs

  • AppNexus: , a cloud-based software platform for programmatic online advertising, offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns.

• DMPs

• Bidding Protocol

  • Google Request Guide, a guideline about Bid Requests.
  • Example Bid Request, Realtime Bidding Protocol.