Customer Lifetime Value Prediction

Project Steps

• Connect to the database and extract data
• Customer segmentation with RFM
• Calculation Customer Lifetime Value in basic concept
• Predicting Customer Lifetime Value with BG-NBD & GammaGamma models by adding the concept of time
• Export tables and forecast outputs of all models to the database

Dataset Information

This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011. The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.

https://archive.ics.uci.edu/ml/datasets/Online+Retail+II