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This project analyzes Etsy art listings to uncover insights that drive traffic and improve search visibility. Focused on keywords, pricing, and listing performance, it aims to help artists grow their online presence.

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melissafisheranalyst/Etsy-Art_Analysis

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Etsy-Art_Analysis

Project Summary

This repository contains my analysis of Etsy listings, focusing on structure and keyword attributes of Etsy listings. The data was obtained via the Etsy API and is stored in an SQLite database (etsy_data.db). The goal of this analysis is to elucidate best practices for listing art-related items on Etsy to generate viewing traffic to art related Etsy listings.

Database Structure

The database consists of three datasets:

  1. Review Data: Contains customer reviews for various listings, allowing for sentiment analysis.
  2. Shop Data: Includes information about shops, such as transaction counts and shop IDs.
  3. Listings Data: Features details of each listing, including titles, prices, and listing types.

How to Use the Database

To access the SQLite database:

  1. Download the etsy_data.db file from this repository.
  2. Open it using any SQLite client or library, such as SQLite Studio, DB Browser for SQLite, or via Python using the sqlite3 module.
  3. SQL queries used to extract and analyze data are embedded within the Jupyter Notebooks in this repository.

Notebooks

The Jupyter Notebooks contain detailed analyses, visualizations, and SQL queries used throughout the project. Please refer to these notebooks for insights and methodologies.

Results

The Results folder contains a PDF version of the Canva Slides presentation, showcasing key visualizations and summarizing best practices for successful Etsy listings.

Repository Structure

The repository is organized into the following main folders:

  1. Data: Contains the SQLite database (etsy_data.db).
  2. Notebooks: Jupyter notebooks used for analysis, including SQL queries and Python visualizations.
  3. Results: The Google Slides presentation PDF showcasing the project's key findings and recommendations.

Links

  • Project summary and insights on my website: Link to blog post

About

This project analyzes Etsy art listings to uncover insights that drive traffic and improve search visibility. Focused on keywords, pricing, and listing performance, it aims to help artists grow their online presence.

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