GA4-items-to-Array-Object

Do you use Items object of Google Analytics 4 in your dataLayer?

Well, this variable is a smart way to convert GA4 items into Array Object.

So, if you need to get all item_name or item_id you can do it easily.

Guide step by step:

Import the custom variable from the gallery

Go to the GTM gallery variable and search "GA4 Items to Array Object"

The configuration:

Create a new variable an choose GA4 Items to Array Object

You have to choose the type of parameters that you need to converter:

• item_name
• item_id
• price
• item_brand
• item_category
• item_category2
• item_category3
• item_category4
• item_variant
• item_list_name
• item_list_id
• index
• quantity
• promotion_id
• promotion_name
• creative_name
• creative_slot
• location_id

Let me know if it is helpful for you

Buon Tag :)