Use the architecture specified in the Makefile for the Docker image and binary

[Serializator]

What this PR does / why we need it:
Use the distroless image according to the specified architecture from the Makefile and pass the architecture as environment variable to the container which runs make build-local so that the binary is built with the correct architecture as well.

How does this change affect the cardinality of KSM: (increases, decreases or does not change cardinality)
Does not change the cardinality of KSM

Which issue(s) this PR fixes:
Fixes #1615

[k8s-ci-robot]

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[mrueg]

Thanks for your contribution!

/lgtm
/hold for others to review.

[fpetkovski]

/lgtm

[k8s-ci-robot]

[APPROVALNOTIFIER] This PR is APPROVED

This pull-request has been approved by: fpetkovski, mrueg, Serializator

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[mrueg]

/unhold