Add long description, Python requires, project URLS, and https-ify

setup.py

@@ -128,7 +128,7 @@ def run(self):
 
 class bdist_egg_disabled(bdist_egg):
     """Disabled version of bdist_egg
- 
+
     Prevents setup.py install performing setuptools' default easy_install,
     which it should never ever do.
     """
@@ -157,17 +157,38 @@ def run(self):
     exec(f.read(), {}, version_ns)
 
 
+long_description="""
+
+Nbconvert is a Command Line tool and Python library and API to process and
+convert Jupyter notebook into a variety of other formats.
+
+Using nbconvert enables:
+
+  - presentation of information in familiar formats, such as PDF.
+  - publishing of research using LaTeX and opens the door for embedding notebooks in papers.
+  - collaboration with others who may not use the notebook in their work.
+  - sharing contents with many people via the web using HTML.
+"""
+
 setup_args = dict(
     name            = name,
     description     = "Converting Jupyter Notebooks",
     version         = version_ns['__version__'],
     scripts         = glob(pjoin('scripts', '*')),
     packages        = packages,
+    long_description=long_description,
+    python_requires = '>=2.6,!=3.0.*,!=3.1.*,!=3.2.*,!=3.3.*',
     package_data    = package_data,
     cmdclass        = cmdclass,
     author          = 'Jupyter Development Team',
     author_email    = 'jupyter@googlegroups.com',
-    url             = 'http://jupyter.org',
+    url             = 'https://jupyter.org',
+    project_urls={
+        'Documentation': 'https://nbconvert.readthedocs.io/en/latest/',
+        'Funding'      : 'https://numfocus.org/',
+        'Source'       : 'https://github.com/jupyter/nbconvert',
+        'Tracker'      : 'https://github.com/jupyter/nbconvert/issues',
+    },
     license         = 'BSD',
     platforms       = "Linux, Mac OS X, Windows",
     keywords        = ['Interactive', 'Interpreter', 'Shell', 'Web'],
@@ -227,7 +248,7 @@ def run(self):
             'rst=nbconvert.exporters:RSTExporter',
             'notebook=nbconvert.exporters:NotebookExporter',
             'asciidoc=nbconvert.exporters:ASCIIDocExporter',
-            'script=nbconvert.exporters:ScriptExporter'] 
+            'script=nbconvert.exporters:ScriptExporter']
     }
     setup_args.pop('scripts', None)