feature/click-uri-updates (#38)

* feature/click-uri-updates

* additional changes

* changelog update and docs regen

* regen docs

* Update CHANGELOG.md

Co-authored-by: Avinash Kunnath <108772760+fivetran-avinash@users.noreply.github.com>

* Update packages.yml

---------

Co-authored-by: Avinash Kunnath <108772760+fivetran-avinash@users.noreply.github.com>

CHANGELOG.md

@@ -1,3 +1,25 @@
+# dbt_linkedin v0.10.0
+[PR #38](https://github.com/fivetran/dbt_linkedin/pull/38) includes the following updates:
+
+## Breaking Changes
+- The `click_uri_type` field has been added to the below mentioned models. This field allows users to differentiate which click uri type (`text_ad` or `spotlight`) is being used to populate the results of the `click_uri` field. Please be aware this field only supports `text_ad` or `spotlight` click uri types. If you are interested in this package supporting more click uri ad types, please let us know in this [Feature Request](https://github.com/fivetran/dbt_linkedin_source/issues/70).
+  - `stg_linkedin_ads__creative_history` (in the `dbt_linkedin_source` package)
+  - `linkedin_ads__creative_report`
+  - `linkedin_ads__url_report`
+
+## Bug Fixes (upstream dbt_linkedin_source change)
+- The `click_uri` field has been adjusted to populate the results following a coalesce on the `text_ad_landing_page`, `spotlight_landing_page`, or `click_uri` fields. For more details refer to [dbt_linkedin_source v0.10.0](https://github.com/fivetran/dbt_linkedin_source/releases/tag/v0.10.0) release notes.
+  - This change is in response to a [LinkedIn Ads API](https://learn.microsoft.com/en-us/linkedin/marketing/community-management/contentapi-migration-guide?view=li-lms-2024-05#adcreativesv2-api-creatives-api) and [Fivetran LinkedIn Ads connector update](https://fivetran.com/docs/connectors/applications/linkedin-ads/changelog#january2024) which moved `click_uri` data to either the `text_ad_landing_page` or `spotlight_landing_page` fields depending on the creative type.
+
+## Documentation Updates
+- The `click_uri` field documentation has been updated to reflect the updated state of the field.
+- Included a new `DECISIONLOG.md` entry to highlight why it's possible metrics don't add up across different grains.
+
+## Under the Hood
+- Updates to the `linkedin_creative_history_data` seed file to include the following new fields to ensure accurate data validation tests:
+  - `text_ad_landing_page`
+  - `spotlight_landing_page`
+
 # dbt_linkedin v0.9.1
 [PR #41](https://github.com/fivetran/dbt_linkedin/pull/41) includes the following updates:
 

DECISIONLOG.md

@@ -21,4 +21,9 @@ vars:
     linkedin_ads__conversion_fields: ['external_website_pre_click_conversions', 'external_website_post_click_conversions']
 ```
 
-`external_website_pre_click_conversions` and `external_website_post_click_conversions` are two different type of external website conversions, so there should be no overlap. 
+`external_website_pre_click_conversions` and `external_website_post_click_conversions` are two different type of external website conversions, so there should be no overlap. 
+
+## Why don't metrics add up across different grains (Ex. ad level vs campaign level)?
+Not all ads are served at the ad level. Some are delivered only at higher levels like the ad group or campaign. As a result, metrics like spend may differ across levels since not all ads are captured in ad-level reports.
+
+To ensure data completeness, we separate reporting into hierarchical models (Ad, Ad Group, Campaign, etc.). Relying solely on ad-level reports could result in missing data from other levels.

README.md

@@ -55,7 +55,7 @@ Include the following Linkedin Ads package version in your `packages.yml` file:
 # packages.yml
 packages:
   - package: fivetran/linkedin
-    version: [">=0.9.0", "<0.10.0"]
+    version: [">=0.10.0", "<0.11.0"]
 ```
 Do **NOT** include the `linkedin_source` package in this file. The transformation package itself has a dependency on it and will install the source package as well.
 
@@ -167,7 +167,7 @@ This dbt package is dependent on the following dbt packages. These dependencies
 ```yml
 packages:
     - package: fivetran/linkedin_source
-      version: [">=0.9.0", "<0.10.0"]
+      version: [">=0.10.0", "<0.11.0"]
     - package: fivetran/fivetran_utils
       version: [">=0.4.0", "<0.5.0"]
     - package: dbt-labs/dbt_utils

dbt_project.yml

@@ -1,5 +1,5 @@
 name: 'linkedin'
-version: '0.9.1'
+version: '0.10.0'
 config-version: 2
 require-dbt-version: [">=1.3.0", "<2.0.0"]
 vars:

integration_tests/dbt_project.yml

@@ -1,5 +1,5 @@
 name: 'linkedin_integration_tests'
-version: '0.9.1'
+version: '0.10.0'
 profile: 'integration_tests'
 config-version: 2
 

integration_tests/seeds/linkedin_creative_history_data.csv

@@ -1,101 +1,101 @@
-id,last_modified_at,created_at,campaign_id,intended_status,click_uri
-112590914,2020-07-01 00:32:56,2018-05-24 00:38:47,131580446,CANCELED,https://google.com
-95761876,2020-07-01 00:32:56,2018-05-18 01:04:02,131454616,CANCELED,
-102318493,2020-09-10 18:29:16,2020-09-10 18:08:57,167276694,ACTIVE,
-95761676,2020-07-27 15:19:33,2020-07-22 19:28:31,165867684,ACTIVE,
-104230363,2020-07-22 19:28:31,2020-07-22 19:28:31,165867684,DRAFT,
-112600554,2020-05-08 11:37:43,2020-05-08 09:34:15,162464924,ACTIVE,
-95763356,2020-05-12 15:39:25,2020-05-12 14:08:40,162557074,ACTIVE,
-70668606,2020-07-01 00:32:56,2018-05-18 01:09:08,131454826,CANCELED,
-69776656,2020-03-23 14:52:29,2020-03-20 18:55:40,148633856,ACTIVE,
-70668676,2020-07-01 00:32:56,2018-05-24 00:47:40,131580546,CANCELED,
-44900346,2020-03-24 18:05:27,2020-03-24 17:56:49,148711996,ACTIVE,
-81968486,2018-02-12 10:09:41,2017-06-08 21:46:06,125600246,ACTIVE,
-70668676,2018-02-12 10:09:19,2017-06-08 21:46:06,125600246,ACTIVE,
-81968486,2018-02-12 10:09:56,2017-06-08 21:46:06,125600246,ACTIVE,
-82056746,2018-02-12 10:09:27,2017-06-08 21:46:06,125600246,ACTIVE,
-44900356,2020-07-23 17:22:59,2017-08-04 22:45:09,133160324,PAUSED,
-70669876,2018-05-11 12:38:59,2017-08-04 22:45:09,133160324,ACTIVE,
-84578906,2018-02-12 10:22:30,2017-06-08 22:29:09,125599426,ACTIVE,
-80494806,2018-02-12 10:22:34,2017-06-08 22:29:09,125599426,ACTIVE,
-84909276,2018-05-11 12:38:59,2017-08-04 22:45:09,133160324,ACTIVE,
-76339806,2018-02-12 10:22:39,2017-06-08 22:29:09,125599426,ACTIVE,
-82056546,2018-05-11 12:38:59,2017-08-04 22:45:09,133160324,ACTIVE,
-44901886,2018-05-11 12:38:59,2017-08-04 22:45:09,133160324,ACTIVE,
-70668856,2018-02-12 10:22:43,2017-06-08 22:29:09,125599426,ACTIVE,
-84594916,2018-08-07 15:13:09,2017-10-10 16:49:38,127624356,PAUSED,
-70668676,2018-08-31 20:21:58,2017-10-10 16:49:38,127624356,PAUSED,
-44900366,2018-08-31 20:21:56,2017-10-10 16:49:38,127624356,PAUSED,
-80494706,2018-04-19 01:01:41,2017-12-22 17:38:12,128806186,ACTIVE,
-44901876,2018-04-20 16:09:25,2017-12-22 17:27:45,128806016,ACTIVE,
-81968566,2018-04-20 20:54:43,2017-12-22 17:38:12,128806186,ACTIVE,
-44900356,2018-04-20 20:54:36,2017-12-22 17:27:45,128806016,ACTIVE,
-84897806,2018-07-28 18:42:52,2018-07-25 15:04:05,132822186,PAUSED,
-70669876,2018-07-28 18:57:01,2018-07-28 18:48:26,132870856,ACTIVE,
-44900336,2018-07-28 18:44:22,2018-07-28 18:38:10,132866546,ARCHIVED,
-44900356,2018-09-10 23:06:50,2018-09-06 16:59:15,133672706,ACTIVE,
-102326993,2018-09-10 17:55:24,2018-09-10 17:52:28,133728466,ACTIVE,
-111449024,2018-09-10 23:18:06,2018-09-10 23:16:13,133736786,ACTIVE,
-109754844,2018-09-13 18:01:26,2018-09-13 17:59:19,133822116,ACTIVE,
-111024974,2018-10-08 17:51:55,2018-10-08 17:49:29,134383046,ACTIVE,
-103117663,2018-10-08 17:55:09,2018-10-08 17:54:17,134383176,ACTIVE,
-107328744,2018-11-14 21:16:03,2018-10-31 17:30:40,134988516,ACTIVE,
-95763826,2018-11-23 12:57:25,2018-11-21 17:08:53,135583676,ACTIVE,
-94954376,2018-12-10 18:03:37,2018-12-10 18:01:42,136022286,ACTIVE,
-95762316,2019-01-08 17:52:12,2019-01-08 17:27:32,136508426,ACTIVE,
-44900366,2019-01-08 18:00:10,2019-01-08 17:57:44,136509566,ACTIVE,
-83878136,2019-01-11 21:06:51,2019-01-11 21:00:57,136598756,ACTIVE,
-70668606,2019-01-17 22:39:37,2019-01-17 19:19:05,136746346,ACTIVE,
-44900336,2019-02-20 23:02:25,2019-02-20 17:23:30,137527956,ACTIVE,
-84092676,2019-02-21 17:53:26,2019-02-21 17:46:17,137559956,ACTIVE,
-70668856,2019-03-04 19:37:29,2019-03-04 19:12:56,137824786,ACTIVE,
-70668306,2019-04-29 17:21:39,2019-04-29 17:20:56,139304236,ACTIVE,
-69775486,2019-04-29 17:45:59,2019-04-29 17:32:14,139304466,ACTIVE,
-69776656,2019-05-08 18:31:04,2019-05-08 17:34:16,139548496,ACTIVE,
-48046336,2019-05-09 15:47:39,2019-05-09 15:19:05,139581266,ACTIVE,
-55220314,2019-05-10 19:24:18,2019-05-10 16:05:30,139619466,ACTIVE,
-44900356,2019-05-17 16:53:00,2019-05-17 14:50:20,139812856,ACTIVE,
-82056656,2019-06-03 20:44:36,2019-06-03 19:34:54,140203726,ACTIVE,
-44900356,2019-06-03 20:59:59,2019-06-03 20:59:46,140206956,ACTIVE,
-44901856,2019-06-14 17:17:25,2019-06-14 17:17:18,140506806,ACTIVE,
-70668676,2019-07-01 20:07:24,2019-06-21 18:33:19,140715576,PAUSED,
-48046326,2019-07-08 15:39:00,2019-07-08 15:16:08,141092076,ACTIVE,
-70668606,2019-07-29 15:16:22,2019-07-08 15:13:19,141091746,ACTIVE,
-70669236,2019-07-08 15:24:28,2019-07-08 15:24:18,141092526,ACTIVE,
-81968586,2019-07-08 15:29:26,2019-07-08 15:29:15,141092656,ACTIVE,
-55220334,2019-07-18 15:40:35,2019-07-18 15:40:03,141360566,ACTIVE,
-70669876,2019-07-29 18:33:07,2019-07-29 18:33:05,141360566,ACTIVE,
-48046336,2019-07-29 18:36:00,2019-07-29 18:35:50,141360566,ACTIVE,
-44901866,2019-07-29 18:45:38,2019-07-29 18:37:21,141360566,ACTIVE,
-55220314,2019-09-02 12:50:44,2019-07-29 18:40:24,141091746,ACTIVE,
-70668606,2019-07-29 18:41:56,2019-07-29 18:41:41,141091746,ACTIVE,
-69776656,2019-07-29 18:43:33,2019-07-29 18:43:04,141091746,ACTIVE,
-44901866,2019-07-29 18:46:44,2019-07-29 18:46:41,141092526,ACTIVE,
-48046336,2019-07-29 18:48:14,2019-07-29 18:48:12,141092526,ACTIVE,
-76339806,2019-07-29 18:52:40,2019-07-29 18:52:24,141092526,ACTIVE,
-107427114,2019-07-29 18:53:31,2019-07-29 18:53:27,141092656,ACTIVE,
-107780874,2019-07-29 18:55:06,2019-07-29 18:54:42,141092656,ACTIVE,
-103860724,2019-07-29 19:08:42,2019-07-29 19:08:28,141092656,ACTIVE,
-94336026,2019-09-06 17:06:44,2019-09-06 16:54:36,142718926,ACTIVE,
-109331754,2019-09-07 01:31:08,2019-09-06 18:47:11,142723626,ACTIVE,
-107328014,2019-09-12 16:49:10,2019-09-12 16:48:25,142886156,ACTIVE,
-107426034,2019-10-30 17:48:33,2019-10-30 17:47:59,144266096,ACTIVE,
-107426034,2019-10-30 18:28:54,2019-10-30 18:28:17,144267636,ACTIVE,
-104229493,2019-11-06 18:15:13,2019-11-06 18:14:42,144486446,ACTIVE,
-104230513,2019-11-14 15:59:08,2019-11-14 15:58:40,144730056,ACTIVE,
-109947744,2019-12-18 17:06:17,2019-12-18 16:13:57,146251416,ACTIVE,
-104229703,2019-12-19 16:59:51,2019-12-19 15:42:00,146251626,ACTIVE,
-112487464,2020-01-07 19:05:55,2020-01-07 19:05:17,146537336,ACTIVE,
-70669876,2020-02-03 20:11:30,2020-02-03 20:10:59,147221246,ACTIVE,
-44901856,2020-03-26 20:37:26,2020-03-26 20:37:02,148790486,ACTIVE,
-44901886,2020-03-26 20:38:13,2020-03-26 20:37:44,148790536,ACTIVE,
-80494736,2020-03-26 20:38:58,2020-03-26 20:38:25,148790586,ACTIVE,
-44901866,2020-04-07 15:12:31,2020-04-07 15:10:41,149101206,ACTIVE,
-44901856,2020-04-07 18:49:47,2020-04-07 15:24:12,149101696,ACTIVE,
-81708396,2020-04-07 15:32:09,2020-04-07 15:31:39,149102126,ACTIVE,
-60400066,2020-06-01 15:53:04,2020-04-28 15:27:36,149834446,PAUSED,
-44901866,2020-05-26 11:11:58,2020-05-26 11:09:20,162905364,ACTIVE,
-44900346,2020-08-21 21:15:10,2020-08-21 21:14:46,166816004,ACTIVE,
-70669196,2020-08-21 21:15:47,2020-08-21 21:15:23,166816034,ACTIVE,
-55220314,2020-08-21 21:16:11,2020-08-21 21:15:59,166816044,ACTIVE,
-48046336,2020-08-21 21:17:17,2020-08-21 21:17:13,166816094,ACTIVE,
+id,campaign_id,intended_status,click_uri,last_modified_at,created_time,text_ad_landing_page,spotlight_landing_page
+125339904,174942134,,,,2021-03-08 23:42:20,,"http://www.linkedin.com"
+186286604,202434464,,,,2022-09-16 02:46:54,,"http://www.linkedin.com"
+54106906,131454616,,,,2018-05-18 01:04:02,,"http://www.linkedin.com"
+54106976,131454826,,,,2018-05-18 01:09:08,,"http://www.linkedin.com"
+54299976,131580446,,,,2018-05-24 00:38:47,,"http://www.linkedin.com"
+54300176,131580546,,,,2018-05-24 00:47:40,,"http://www.linkedin.com"
+82332766,148633856,,,,2020-03-20 18:55:40,,"http://www.linkedin.com"
+82460426,148711996,,,,2020-03-24 17:56:49,,"http://www.linkedin.com"
+102541764,162464924,,,,2020-05-08 09:34:15,,"http://www.linkedin.com"
+102694624,162557074,,,,2020-05-12 14:08:40,,"http://www.linkedin.com"
+107943663,165867684,,,,2020-07-22 19:28:31,,"http://www.linkedin.com"
+110663234,167276694,,,,2020-09-10 18:08:57,,"http://www.linkedin.com"
+44900356,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900356,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900356,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900356,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900336,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900336,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900336,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900336,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900366,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900366,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900366,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900366,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900346,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900346,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900346,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+44900346,125600246,,,,2017-06-08 21:46:06,,"http://www.linkedin.com"
+55220334,133160324,,,,2017-08-04 22:45:09,,"http://www.linkedin.com"
+55220334,133160324,,,,2017-08-04 22:45:09,,"http://www.linkedin.com"
+44901856,125599426,,,,2017-06-08 22:29:09,,"http://www.linkedin.com"
+55220334,133160324,,,,2017-08-04 22:45:09,,"http://www.linkedin.com"
+44901856,125599426,,,,2017-06-08 22:29:09,,"http://www.linkedin.com"
+44901856,125599426,,,,2017-06-08 22:29:09,,"http://www.linkedin.com"
+44901866,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+44901866,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+44901866,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+55220324,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+55220324,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+55220324,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+44901876,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+55220314,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+44901876,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+55220314,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+55220314,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+44901876,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+44901876,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+55220314,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+55220304,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+44901886,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+44901886,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+44901886,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+55220304,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+55220304,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+55220304,133160324,,,,2017-08-04 22:45:09,"http://www.google.com",
+44901886,125599426,,,,2017-06-08 22:29:09,"http://www.google.com",
+48046336,127624356,,,,2017-10-10 16:49:38,"http://www.google.com",
+48046326,127624356,,,,2017-10-10 16:49:38,"http://www.google.com",
+48046346,127624356,,,,2017-10-10 16:49:38,"http://www.google.com",
+50036216,128806186,,,,2017-12-22 17:38:12,"http://www.google.com",
+50035816,128806016,,,,2017-12-22 17:27:45,"http://www.google.com",
+50036226,128806186,,,,2017-12-22 17:38:12,"http://www.google.com",
+50035806,128806016,,,,2017-12-22 17:27:45,"http://www.google.com",
+56166306,132822186,,,,2018-07-25 15:04:05,"http://www.google.com",
+56166306,132822186,,,,2018-07-25 15:04:05,"http://www.google.com",
+56166306,132822186,,,,2018-07-25 15:04:05,"http://www.google.com",
+56237466,132870856,,,,2018-07-28 18:48:26,"http://www.google.com",
+56237376,132866546,,,,2018-07-28 18:38:10,"http://www.google.com",
+57434376,133672706,,,,2018-09-06 16:59:15,"http://www.google.com",
+57527536,133728466,,,,2018-09-10 17:52:28,"http://www.google.com",
+57542836,133736786,,,,2018-09-10 23:16:13,"http://www.google.com",
+57675346,133822116,,"http://www.github.com",,2018-09-13 17:59:19,,
+58503736,134383046,,"http://www.github.com",,2018-10-08 17:49:29,,
+58503856,134383176,,"http://www.github.com",,2018-10-08 17:54:17,,
+59428846,134988516,,"http://www.github.com",,2018-10-31 17:30:40,,
+60400066,135583676,,"http://www.github.com",,2018-11-21 17:08:53,,
+61088626,136022286,,"http://www.github.com",,2018-12-10 18:01:42,,
+61884186,136508426,,"http://www.github.com",,2019-01-08 17:27:32,,
+61885366,136509566,,"http://www.github.com",,2019-01-08 17:57:44,,
+62024726,136598756,,"http://www.github.com",,2019-01-11 21:00:57,,
+62257986,136746346,,"http://www.github.com",,2019-01-17 19:19:05,,
+63506906,137527956,,"http://www.github.com",,2019-02-20 17:23:30,,
+63556186,137559956,,"http://www.github.com",,2019-02-21 17:46:17,,
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models/linkedin.yml

@@ -389,9 +389,10 @@ models:
           CANCELED - Creative is permanently canceled.
 
       - name: click_uri
-        description: |
-          Required when creative type is TEXT_AD. Maximum character limit of 500 after URL encoding all special characters. 
-          Limit does not include the "https://" prefix.
+        description: The URL where the member should be redirected to, on clicking the text ad or spotlight ad.
+
+      - name: click_uri_type
+        description: Will either be `text_ad`, `spotlight`, or `null` to indicate the origin of the click_uri.
 
       - name: campaign_group_status
         description: >
@@ -480,15 +481,16 @@ models:
           - not_null
 
       - name: click_uri
-        description: |
-          Required when creative type is TEXT_AD. Maximum character limit of 500 after URL encoding all special characters. 
-          Limit does not include the "https://" prefix.
+        description: The URL where the member should be redirected to, on clicking the text ad or spotlight ad.
         tests:
           - not_null:
               config:
                 # Below is so we don't run this test if the user has allowed urls to have null entries
                 enabled: "{{ var('ad_reporting__url_report__using_null_filter', true) }}"
 
+      - name: click_uri_type
+        description: Will either be `text_ad`, `spotlight`, or `null` to indicate the origin of the click_uri.
+
       - name: base_url
         description: The base URL of the ad, extracted from the `click_uri`.
 

models/linkedin_ads__creative_report.sql

@@ -52,6 +52,7 @@ final as (
         account.account_id,
         account.account_name,
         creative.click_uri,
+        creative.click_uri_type,
         creative.status as creative_status,
         campaign.status as campaign_status,
         campaign_group.status as campaign_group_status,
@@ -82,7 +83,7 @@ final as (
         on campaign.account_id = account.account_id
         and campaign.source_relation = account.source_relation
 
-    {{ dbt_utils.group_by(16) }}
+    {{ dbt_utils.group_by(17) }}
 
 )