Single-sourced content for cloud and cloud icon (#1815)

* WIP standard topics for creating trials, accessing Kibana

* WIP edits, additional content tweaks

* Add cloud icon to attributes

* Update shared files with latest local changes

* Remove stray attribute from testing

* Remove image directories that are no longer needed

* Update icons and attribute definitions

* Address review comments

shared/attributes.asciidoc

@@ -56,12 +56,6 @@
 :defguide:             https://www.elastic.co/guide/en/elasticsearch/guide/2.x
 :painless:             https://www.elastic.co/guide/en/elasticsearch/painless/{branch}
 :plugins:              https://www.elastic.co/guide/en/elasticsearch/plugins/{branch}
-:cloud:                https://www.elastic.co/guide/en/cloud/current
-:ess-trial:            https://www.elastic.co/cloud/elasticsearch-service/signup?baymax=docs-body&elektra=docs
-:ess-product:          https://www.elastic.co/cloud/elasticsearch-service?baymax=docs-body&elektra=docs
-:ess-console:          https://cloud.elastic.co?baymax=docs-body&elektra=docs
-:ess-baymax:           ?baymax=docs-body&elektra=docs
-:ece-ref:              https://www.elastic.co/guide/en/cloud-enterprise/current
 :glossary:             https://www.elastic.co/guide/en/elastic-stack-glossary/current
 :upgrade_guide:        https://www.elastic.co/products/upgrade_guide
 :blog-ref:             https://www.elastic.co/blog/
@@ -89,6 +83,22 @@
 :graph-forum:          https://discuss.elastic.co/c/x-pack/graph
 :apm-forum:            https://discuss.elastic.co/c/apm
 
+//////////
+Elastic Cloud
+//////////
+:ecloud:      Elastic Cloud
+:ess:         Elasticsearch Service
+:ece:         Elastic Cloud Enterprise
+:cloud:       https://www.elastic.co/guide/en/cloud/current
+:ess-trial:   https://www.elastic.co/cloud/elasticsearch-service/signup?baymax=docs-body&elektra=docs
+:ess-product: https://www.elastic.co/cloud/elasticsearch-service?baymax=docs-body&elektra=docs
+:ess-console: https://cloud.elastic.co?baymax=docs-body&elektra=docs
+:ess-baymax:  ?baymax=docs-body&elektra=docs
+:ece-ref:     https://www.elastic.co/guide/en/cloud-enterprise/current
+:ess-leadin: You can run Elasticsearch on your own hardware or use our hosted Elasticsearch Service that is available on AWS, GCP, and Azure. {ess-trial}[Try the Elasticsearch Service for free].
+:ess-icon: image:https://doc-icons.s3.us-east-2.amazonaws.com/logo_cloud.svg[link="{ess-trial}", title="Supported on {ess}"]
+:ece-icon: image:https://doc-icons.s3.us-east-2.amazonaws.com/logo_cloud_ece.svg[link="{ess-trial}", title="Supported on {ece}"]
+
 //////////
 Commonly referenced paths in commonly referenced repositories.
 //////////
@@ -112,9 +122,6 @@ Common words and phrases
 :xpack:           X-Pack
 :es:              Elasticsearch
 :kib:             Kibana
-:ecloud:          Elastic Cloud
-:ess:             Elasticsearch Service
-:ece:             Elastic Cloud Enterprise
 :esms:            {stack} Monitoring Service
 :esms-init:       ESMS
 :ls:              Logstash

shared/cloud/ess-access-kibana.asciidoc

@@ -0,0 +1,21 @@
+// Include this file in your docs:
+// include::{docs-root}/shared/cloud/ess-access-kibana.asciidoc[]
+
+//[id="{p}-access-kibana"]
+//== Access Kibana
+
+Kibana is an open source analytics and visualization platform designed to search, view, and interact with data stored in Elasticsearch indices. Kibana is included with your subscription.
+
+To access Kibana:
+
+. Log into {ess-console}[Elastic Cloud].
++
+TIP: If you don't have access, {ess-trial}[get a free trial].
+
+. Select your Elasticsearch Service deployment.
+
+. Under *Applications*, click the Kibana *Launch* link and wait for Kibana to open.
+
+. Log into Kibana as the `elastic` superuser to try it out. (Don't have the password? Reset it on the *Security* page for your deployment.
+
+// In production systems, you might need to control what Elasticsearch data users can access through Kibana, so you need create credentials that can be used to access the necessary Elasticsearch resources. This means granting read access to the necessary indexes, as well as access to update the `.kibana` index.

shared/cloud/ess-getting-started.asciidoc

@@ -0,0 +1,17 @@
+// Include this file in your docs:
+// include::{docs-root}/shared/cloud/ess-getting-started.asciidoc[]
+
+//[[cloud-ess-getting-started]]
+//== Get started with {ess}
+
+There's no faster way to get started than with our hosted {ess} on Elastic Cloud:
+
+. {ess-trial}[Get a free trial]. 
+
+. Log into {ess-console}[Elastic Cloud].
+
+. Click *Create deployment* and give your deployment a name.
+. Optional: The default 
options are great for getting started, but you can add more features by clicking *Customize deployment*.
+. Click *Create deployment* and copy down the password for the `elastic` user and Cloud ID information. 

+
+That’s it! Now that you are up and running, it’s time to get some data into {kib}. Click *Launch Kibana*.