Treat FLoC as a security concern

[ivuorinen]

TL;DR: FLoC places people in groups based on their browsing habits to target advertising.

Why is this bad?
As the Electronic Frontier Foundation explains in their post “Google’s FLoC is a terrible idea“, placing people in groups based on their browsing habits is likely to facilitate employment, housing and other types of discrimination, as well as predatory targeting of unsophisticated consumers.

This is in addition to the privacy concerns of tracking people and sharing their data, seemingly without informed consent – and making it more difficult for legislators and regulators to protect people.

Source: https://make.wordpress.org/core/2021/04/18/proposal-treat-floc-as-a-security-concern/

[villepietarinen]

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