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1. weibull-adstock weibull-adstock Public

   Modeling adstock in media mix modeling using Weibull transformations.

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2. ml-in-mmm ml-in-mmm Public

   In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

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3. bayesian-mmm bayesian-mmm Public

   In this paper we researched the accuracy, usability and utilisation of prior knowledge in Bayesian time series for Marketing Mix Modeling.

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4. mta-calibration-through-conversion-lift mta-calibration-through-conversion-lift Public

   In this research paper, we used Google and Facebook conversion lift studies to calibrate our Multi-Touch Attribution results from Google Ads Data Hub (ADH). We assessed the feasibility of these con…

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5. Spoon-Knife Spoon-Knife Public

   Forked from octocat/Spoon-Knife

   This repo is for demonstration purposes only.

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