Web design engagement measurement using AB Testing
A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics. In this repository AB Testing is used to measure the engagement rate of web design.
This repository contains :
- Import Dataset
- Separate Control and Treatment Dataset
- Calculate Number of Success and Number of Observation
- Calculate Descriptive Statistics
- Do Hypothesis Testing