• 🎓 Bachelor's at IU International University -> Master's at Vrije Universiteit (VU) Amsterdam
• 🔬 Thesis: Marketing Campaign Optimization (MINLP + XGBoost)
• 📊 Focus: Marketing Mix Modeling, Operations Research, Data Science
• 🚧 Currently working on: Attribution Modelling in Salesforce (Bunq Case Study); My portfolio website

Data & Analytics: Python • Tableau • MySQL • Pandas • NumPy • Scikit-learn • TensorFlow
CRM: Salesforce • Apex • SOQL • SOSL • Dynamics 365 • HubSpot
Tools: Figma • Notion • Adobe Creative Suite

App Store Ecommerce Competitive Platform & Dashboard Google Play Scrapper + NLP + LLM for measuring SERVQUAL for competitive intelligence for ecommerce apps

• Collects and processes 1000+ reviews per day
• Using the Mistral 7B LLM + prompt engineering, an increase of 60% in SERVQUAL accuracy was achieved when compared to BERT
• Provides in-depth dashboards, insigths and comparisons about the customer pain points across 5 major ecommerce apps (Amazon, Etsy, Shein, Temu, eBay) using RoBERTa

Marketing Campaign Optimization
MINLP + XGBoost integration for digital marketing campaigns

• 13-25% performance improvement over traditional methods
• R² up to 0.94 prediction accuracy
• First integrated system using MINLP and XGBoost for Marketing Mix Modeling purposes in the research literature