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ua-reports.yml
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ua-reports.yml
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reports:
# Acquisition Reports
- id: 1
name: "Acquisition Overview"
dimensions: ["ga:year", "ga:month", "ga:medium", "ga:source", "ga:campaign", "ga:sourceMedium", "ga:channelGrouping"]
metrics: ["ga:sessions", "ga:users", "ga:pageviews", "ga:totalEvents", "ga:goal1Completions", "ga:avgSessionDuration", "ga:bounceRate", "ga:newUsers", "ga:pageviewsPerSession"]
# Overall performance of different acquisition channels.
# Identifying top-performing sources, understanding bounce rate and user engagement across channels.
- id: 2
name: "Acquisition Trends Over Time"
dimensions: ["ga:date", "ga:medium", "ga:source", "ga:campaign"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:goal1Completions"]
# Trends in acquisition performance over time.
# Identifying seasonal variations and the impact of specific campaigns.
- id: 3
name: "Campaign Performance"
dimensions: ["ga:campaign", "ga:date"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Performance of marketing campaigns.
# Measuring effectiveness and user behavior from different campaigns.
- id: 4
name: "Social Media Acquisition"
dimensions: ["ga:socialNetwork"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Performance of social media channels.
# Understanding user engagement from social networks and identifying key social platforms.
# Audience Reports
- id: 5
name: "Audience Demographics Overview"
dimensions: ["ga:userGender", "ga:userAgeBracket"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Overview of user demographics.
# Tailoring marketing strategies to target audiences and identifying demographic segments with the highest engagement.
- id: 6
name: "Geographic Distribution"
dimensions: ["ga:country", "ga:city", "ga:language"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Performance in different regions.
# Identifying potential markets and understanding cultural and linguistic impacts on engagement.
- id: 7
name: "Device and Technology Usage"
dimensions: ["ga:deviceCategory", "ga:browser", "ga:operatingSystem"]
metrics: ["ga:sessions", "ga:users", "ga:pageviews", "ga:goal1Completions"]
# User behavior based on device and technology.
# Optimizing site performance for different devices and identifying trends in technology usage.
- id: 8
name: "Audience Interests - Affinity Category"
dimensions: ["ga:interestAffinityCategory"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Identifying user interests.
# Tailoring content and offers based on interests and understanding affinity and in-market segments.
- id: 9
name: "Audience Interests - Market Category"
dimensions: ["ga:interestInMarketCategory"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Identifying user interests.
# Tailoring content and offers based on interests and understanding affinity and in-market segments.
# Behavior Reports
- id: 10
name: "Site Content Performance Overview"
dimensions: ["ga:pagePath", "ga:date"]
metrics: ["ga:pageviews", "ga:uniquePageviews", "ga:avgTimeOnPage", "ga:bounceRate", "ga:exitRate"]
# Performance of site content.
# Identifying popular pages and understanding user engagement with content.
- id: 11
name: "Landing Page Performance"
dimensions: ["ga:landingPagePath", "ga:date"]
metrics: ["ga:sessions", "ga:percentNewSessions", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# Effectiveness of landing pages.
# Understanding user behavior on entry pages and optimizing landing pages for better engagement.
- id: 12
name: "Internal Site Search"
dimensions: ["ga:searchKeyword", "ga:searchStartPage"]
metrics: ["ga:searchUniques", "ga:avgSearchResultViews", "ga:searchExitRate", "ga:percentSearchRefinements", "ga:avgSearchDuration", "ga:avgSearchDepth"]
# User search behavior on the site.
# Understanding what users are searching for and identifying gaps in content.
- id: 13
name: "Event Tracking"
dimensions: ["ga:eventCategory", "ga:eventAction", "ga:eventLabel", "ga:date"]
metrics: ["ga:totalEvents", "ga:uniqueEvents", "ga:goal1Completions"]
# User interactions with site elements.
# Measuring engagement with specific features and optimizing events for better performance.
# Ecommerce Reports
- id: 14
name: "Ecommerce Performance Overview"
dimensions: ["ga:date"]
metrics: ["ga:itemRevenue", "ga:transactionsPerSession"]
# Overall ecommerce performance.
# Identifying trends in sales and understanding peak sales periods.
- id: 15
name: "Product Performance"
dimensions: ["ga:date", "ga:productName", "ga:productCategory", "ga:productSku"]
metrics: ["ga:uniquePurchases", "ga:itemQuantity", "ga:revenuePerItem", "ga:itemsPerPurchase", "ga:productRefundAmount"]
# Performance of individual products.
# Identifying top-selling products and understanding product categories and brands.
- id: 16
name: "Sales Performance"
dimensions: ["ga:transactionId", "ga:date"]
metrics: ["ga:itemRevenue", "ga:itemQuantity", "ga:productRefundAmount", "ga:transactionTax", "ga:transactionShipping"]
# Detailed transaction analysis.
# Identifying trends in sales and refunds and optimizing tax and shipping costs.
- id: 17
name: "Conversion Analysis"
dimensions: ["ga:goalCompletionLocation", "ga:goalPreviousStep1", "ga:goalPreviousStep2", "ga:goalPreviousStep3"]
metrics: ["ga:goal1Completions", "ga:goal1ConversionRate"]
# Conversion funnel analysis.
# Understanding conversion paths and identifying drop-off points.
# User Engagement Reports
- id: 18
name: "User Engagement Over Time"
dimensions: ["ga:date", "ga:hour", "ga:dayOfWeek"]
metrics: ["ga:users", "ga:sessions", "ga:sessionDuration", "ga:avgSessionDuration", "ga:bounceRate", "ga:pageviews", "ga:goal1Completions"]
# Trends in user engagement over time.
# Identifying busy periods and optimizing content for peak times.
- id: 19
name: "User Journey Analysis"
dimensions: ["ga:landingPagePath", "ga:exitPagePath", "ga:pagePath", "ga:previousPagePath"]
metrics: ["ga:sessions", "ga:pageviews", "ga:entrances", "ga:exits"]
# Understanding user navigation paths.
# Identifying common user journeys and optimizing user flow.
- id: 20
name: "Geographical User Distribution"
dimensions: ["ga:country", "ga:city"]
metrics: ["ga:sessions", "ga:users", "ga:pageviews", "ga:bounceRate"]
# Performance in different regions.
# Identifying potential markets and understanding cultural impacts on engagement.
- id: 21
name: "Audience Loyalty and Retention"
dimensions: ["ga:userType", "ga:sessionCount", "ga:daysSinceLastSession"]
metrics: ["ga:sessions", "ga:pageviews", "ga:avgSessionDuration", "ga:bounceRate"]
# User retention and loyalty.
# Measuring loyalty and identifying strategies to increase repeat visits.
# Combined Reports
- id: 22
name: "Combined Acquisition Report"
dimensions: ["ga:source", "ga:medium", "ga:campaign", "ga:channelGrouping", "ga:referralPath", "ga:socialNetwork"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:totalEvents", "ga:pageviews", "ga:goal1Completions"]
# Comprehensive view of acquisition data.
# Detailed performance analysis of different acquisition channels and campaigns.
- id: 23
name: "Combined Audience Report"
dimensions: ["ga:userGender", "ga:userAgeBracket", "ga:country", "ga:language", "ga:deviceCategory", "ga:browser", "ga:userType", "ga:interestInMarketCategory"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration"]
# Comprehensive view of audience data.
# Detailed analysis of user demographics, interests, and behaviors.
- id: 24
name: "Acquisition Keywords"
dimensions: ["ga:keyword"]
metrics: ["ga:sessions", "ga:users", "ga:newUsers", "ga:bounceRate", "ga:pageviewsPerSession", "ga:avgSessionDuration", "ga:goal1Completions"]
# The keyword searched by users to reach your property.