diff --git a/templates/universal-standard/script/universalresults.hbs b/templates/universal-standard/script/universalresults.hbs
index 194b7eb21..c1b1f66aa 100644
--- a/templates/universal-standard/script/universalresults.hbs
+++ b/templates/universal-standard/script/universalresults.hbs
@@ -66,7 +66,7 @@ ANSWERS.addComponent("UniversalResults", Object.assign({}, {
       cardType: "{{{cardType}}}"
     },
   {{/if}}
-  sectionTitle: {{#if sectionTitle}}"{{{sectionTitle}}}"{{else}}{{#if label}}"{{{label}}}"{{else}}"{{{verticalKey}}}"{{/if}}{{/if}},
+  sectionTitle: {{#if sectionTitle}}"{{{sectionTitle}}}"{{else}}"{{> verticalLabel overridedLabel=label verticalKey=verticalKey fallback=verticalKey}}"{{/if}},
   {{#if icon}}
     sectionTitleIconName: "{{{icon}}}",
   {{/if}}
@@ -98,3 +98,40 @@ ANSWERS.addComponent("UniversalResults", Object.assign({}, {
     },
   {{/if}}
 {{/inline}}
+
+{{!--
+  Prints the vertical label according to specific logic
+  Assumes @root has environment variables and global_config
+  @param overridedLabel The hardcoded label from configuration in repo, meant to supercede defaults
+  @param verticalKey The current vertical key, if it exists
+  @param fallback The fallback for the label if all else doesn't exist
+--}}
+{{#*inline 'verticalLabel'}}
+  {{~#if overridedLabel ~}}
+    {{{overridedLabel}}}
+  {{~ else if
+    (lookup
+      (lookup 
+        (lookup 
+          (lookup
+            @root.env.JAMBO_INJECTED_DATA.answers.experiences
+            @root.global_config.experienceKey)
+          'verticals')
+        verticalKey)
+      'displayName')
+  ~}}
+    {{{lookup
+      (lookup 
+        (lookup 
+          (lookup
+            @root.env.JAMBO_INJECTED_DATA.answers.experiences
+            @root.global_config.experienceKey)
+          'verticals')
+        verticalKey)
+      'displayName'}}}
+  {{~ else if verticalKey ~}}
+    {{{verticalKey}}}
+  {{~ else ~}}
+    {{{fallback}}}
+  {{~/if ~}}
+{{/inline}}