diff --git a/assets/js/blocks/product-query/variations/product-query.tsx b/assets/js/blocks/product-query/variations/product-query.tsx
index 74925585892..c993c6903ed 100644
--- a/assets/js/blocks/product-query/variations/product-query.tsx
+++ b/assets/js/blocks/product-query/variations/product-query.tsx
@@ -1,7 +1,6 @@
 /**
  * External dependencies
  */
-import { isFeaturePluginBuild } from '@woocommerce/block-settings';
 import { registerBlockVariation } from '@wordpress/blocks';
 import { Icon } from '@wordpress/components';
 import { __ } from '@wordpress/i18n';
@@ -19,33 +18,31 @@ import {
 
 const VARIATION_NAME = 'woocommerce/product-query';
 
-if ( isFeaturePluginBuild() ) {
-	registerBlockVariation( QUERY_LOOP_ID, {
-		description: __(
-			'A block that displays a selection of products in your store.',
-			'woo-gutenberg-products-block'
-		),
-		name: VARIATION_NAME,
-		/* translators: “Products“ is the name of the block. */
-		title: __( 'Products (Beta)', 'woo-gutenberg-products-block' ),
-		isActive: ( blockAttributes ) =>
-			blockAttributes.namespace === VARIATION_NAME,
-		icon: (
-			<Icon
-				icon={ stacks }
-				className="wc-block-editor-components-block-icon wc-block-editor-components-block-icon--stacks"
-			/>
-		),
-		attributes: {
-			...QUERY_DEFAULT_ATTRIBUTES,
-			namespace: VARIATION_NAME,
-		},
-		// Gutenberg doesn't support this type yet, discussion here:
-		// https://github.com/WordPress/gutenberg/pull/43632
-		// eslint-disable-next-line @typescript-eslint/ban-ts-comment
-		// @ts-ignore
-		allowedControls: DEFAULT_ALLOWED_CONTROLS,
-		innerBlocks: INNER_BLOCKS_TEMPLATE,
-		scope: [ 'inserter' ],
-	} );
-}
+registerBlockVariation( QUERY_LOOP_ID, {
+	description: __(
+		'A block that displays a selection of products in your store.',
+		'woo-gutenberg-products-block'
+	),
+	name: VARIATION_NAME,
+	/* translators: “Products“ is the name of the block. */
+	title: __( 'Products (Beta)', 'woo-gutenberg-products-block' ),
+	isActive: ( blockAttributes ) =>
+		blockAttributes.namespace === VARIATION_NAME,
+	icon: (
+		<Icon
+			icon={ stacks }
+			className="wc-block-editor-components-block-icon wc-block-editor-components-block-icon--stacks"
+		/>
+	),
+	attributes: {
+		...QUERY_DEFAULT_ATTRIBUTES,
+		namespace: VARIATION_NAME,
+	},
+	// Gutenberg doesn't support this type yet, discussion here:
+	// https://github.com/WordPress/gutenberg/pull/43632
+	// eslint-disable-next-line @typescript-eslint/ban-ts-comment
+	// @ts-ignore
+	allowedControls: DEFAULT_ALLOWED_CONTROLS,
+	innerBlocks: INNER_BLOCKS_TEMPLATE,
+	scope: [ 'inserter' ],
+} );
diff --git a/docs/internal-developers/blocks/feature-flags-and-experimental-interfaces.md b/docs/internal-developers/blocks/feature-flags-and-experimental-interfaces.md
index 24a8daf6f30..d1672c5c664 100644
--- a/docs/internal-developers/blocks/feature-flags-and-experimental-interfaces.md
+++ b/docs/internal-developers/blocks/feature-flags-and-experimental-interfaces.md
@@ -33,7 +33,6 @@ The majority of our feature flagging is blocks, this is a list of them:
 
 ### Feature plugin flag
 
--   Products (Beta) block ([JS flag](https://github.com/woocommerce/woocommerce-blocks/blob/b1aa635572b9639ac357bde1ff134b7ca15c00d6/assets/js/blocks/product-query/variations/product-query.tsx#L28)).
 -   ⚛️ Product SKU ([JS flag](https://github.com/woocommerce/woocommerce-blocks/blob/4c18b1ff8511ede063e2082316a68eddc8231b51/assets/js/atomic/blocks/product-elements/sku/index.ts#L34)).
 -   ⚛️ Product stock indicator ([JS flag](https://github.com/woocommerce/woocommerce-blocks/blob/4c18b1ff8511ede063e2082316a68eddc8231b51/assets/js/atomic/blocks/product-elements/stock-indicator/index.ts#L38)).