diff --git a/@generated/graphql/index.ts b/@generated/graphql/index.ts
index 1376419f..a1e9ba29 100644
--- a/@generated/graphql/index.ts
+++ b/@generated/graphql/index.ts
@@ -2767,6 +2767,7 @@ export type CollectionPageQueryQuery = {
       titleTemplate: string | null
       title: string | null
       description: string | null
+      siteUrl: string | null
     } | null
   } | null
 }
@@ -2799,18 +2800,17 @@ export type ProductPageQueryQuery = {
 }
 
 export type ServerProductPageQueryQueryVariables = Exact<{
-  id: Scalars['String']
+  slug: Scalars['String']
 }>
 
 export type ServerProductPageQueryQuery = {
   product: {
-    slug: string
     sku: string
     gtin: string
     name: string
     description: string
     id: string
-    seo: { title: string; description: string }
+    seo: { title: string; description: string; canonical: string }
     brand: { name: string }
     breadcrumbList: {
       itemListElement: Array<{ item: string; name: string; position: number }>
@@ -2848,6 +2848,7 @@ export type HomePageQueryQuery = {
       title: string | null
       description: string | null
       titleTemplate: string | null
+      siteUrl: string | null
     } | null
   } | null
 }
diff --git a/@generated/graphql/persisted.json b/@generated/graphql/persisted.json
index 8e3d4199..03bf2570 100644
--- a/@generated/graphql/persisted.json
+++ b/@generated/graphql/persisted.json
@@ -1,10 +1,10 @@
 {
   "ProductGalleryQuery": "query ProductGalleryQuery($first: Int!, $after: String!, $sort: StoreSort!, $term: String!, $selectedFacets: [IStoreSelectedFacet!]!) {\n  search(\n    first: $first\n    after: $after\n    sort: $sort\n    term: $term\n    selectedFacets: $selectedFacets\n  ) {\n    products {\n      pageInfo {\n        totalCount\n      }\n      edges {\n        node {\n          id: productID\n          slug\n          sku\n          brand {\n            brandName: name\n            name\n          }\n          name\n          gtin\n          isVariantOf {\n            productGroupID\n            name\n          }\n          image {\n            url\n            alternateName\n          }\n          offers {\n            lowPrice\n            offers {\n              availability\n              price\n              listPrice\n              quantity\n              seller {\n                identifier\n              }\n            }\n          }\n        }\n      }\n    }\n    facets {\n      key\n      label\n      type\n      values {\n        label\n        value\n        selected\n        quantity\n      }\n    }\n  }\n}\n",
-  "CollectionPageQuery": "query CollectionPageQuery {\n  site {\n    siteMetadata {\n      titleTemplate\n      title\n      description\n    }\n  }\n}\n",
+  "CollectionPageQuery": "query CollectionPageQuery {\n  site {\n    siteMetadata {\n      titleTemplate\n      title\n      description\n      siteUrl\n    }\n  }\n}\n",
   "ServerCollectionPageQuery": "query ServerCollectionPageQuery($slug: String!) {\n  collection(slug: $slug) {\n    seo {\n      title\n      description\n    }\n    breadcrumbList {\n      itemListElement {\n        item\n        name\n        position\n      }\n    }\n    meta {\n      selectedFacets {\n        key\n        value\n      }\n    }\n  }\n}\n",
   "ProductPageQuery": "query ProductPageQuery {\n  site {\n    siteMetadata {\n      title\n      description\n      titleTemplate\n      siteUrl\n    }\n  }\n}\n",
-  "ServerProductPageQuery": "query ServerProductPageQuery($id: String!) {\n  product(locator: [{key: \"id\", value: $id}]) {\n    id: productID\n    slug\n    seo {\n      title\n      description\n    }\n    brand {\n      name\n    }\n    sku\n    gtin\n    name\n    description\n    breadcrumbList {\n      itemListElement {\n        item\n        name\n        position\n      }\n    }\n    image {\n      url\n      alternateName\n    }\n    offers {\n      lowPrice\n      highPrice\n      priceCurrency\n      offers {\n        availability\n        price\n        priceValidUntil\n        priceCurrency\n        itemCondition\n        seller {\n          identifier\n        }\n        listPrice\n      }\n    }\n    isVariantOf {\n      productGroupID\n      name\n    }\n    additionalProperty {\n      propertyID\n      name\n      value\n      valueReference\n    }\n  }\n}\n",
-  "HomePageQuery": "query HomePageQuery {\n  site {\n    siteMetadata {\n      title\n      description\n      titleTemplate\n    }\n  }\n}\n",
+  "ServerProductPageQuery": "query ServerProductPageQuery($slug: String!) {\n  product(locator: [{key: \"slug\", value: $slug}]) {\n    id: productID\n    seo {\n      title\n      description\n      canonical\n    }\n    brand {\n      name\n    }\n    sku\n    gtin\n    name\n    description\n    breadcrumbList {\n      itemListElement {\n        item\n        name\n        position\n      }\n    }\n    image {\n      url\n      alternateName\n    }\n    offers {\n      lowPrice\n      highPrice\n      priceCurrency\n      offers {\n        availability\n        price\n        priceValidUntil\n        priceCurrency\n        itemCondition\n        seller {\n          identifier\n        }\n        listPrice\n      }\n    }\n    isVariantOf {\n      productGroupID\n      name\n    }\n    additionalProperty {\n      propertyID\n      name\n      value\n      valueReference\n    }\n  }\n}\n",
+  "HomePageQuery": "query HomePageQuery {\n  site {\n    siteMetadata {\n      title\n      description\n      titleTemplate\n      siteUrl\n    }\n  }\n}\n",
   "SearchPageQuery": "query SearchPageQuery {\n  site {\n    siteMetadata {\n      titleTemplate\n      title\n      description\n    }\n  }\n}\n",
   "ValidateCartMutation": "mutation ValidateCartMutation($cart: IStoreCart!) {\n  validateCart(cart: $cart) {\n    order {\n      orderNumber\n      acceptedOffer {\n        seller {\n          identifier\n        }\n        quantity\n        price\n        listPrice\n        itemOffered {\n          sku\n          name\n          image {\n            url\n            alternateName\n          }\n          brand {\n            name\n          }\n          isVariantOf {\n            productGroupID\n            name\n          }\n          gtin\n          additionalProperty {\n            propertyID\n            name\n            value\n            valueReference\n          }\n        }\n      }\n    }\n    messages {\n      text\n      status\n    }\n  }\n}\n",
   "BrowserProductQuery": "query BrowserProductQuery($locator: [IStoreSelectedFacet!]!) {\n  product(locator: $locator) {\n    id: productID\n    sku\n    name\n    gtin\n    description\n    isVariantOf {\n      productGroupID\n      name\n    }\n    image {\n      url\n      alternateName\n    }\n    brand {\n      name\n    }\n    offers {\n      lowPrice\n      offers {\n        availability\n        price\n        listPrice\n        seller {\n          identifier\n        }\n      }\n    }\n    breadcrumbList {\n      itemListElement {\n        item\n        name\n        position\n      }\n    }\n    additionalProperty {\n      propertyID\n      name\n      value\n      valueReference\n    }\n  }\n}\n",
diff --git a/CHANGELOG.md b/CHANGELOG.md
index a77d3d78..cf2ff8a5 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -8,6 +8,7 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 ## [Unreleased]
 
 ### Added
+- 301 redirects when visiting old VTEX product routes ([#87](https://github.com/vtex-sites/gatsby.store/pull/87))
 
 ### Changed
 
diff --git a/cypress/integration/seo.test.js b/cypress/integration/seo.test.js
index 48dfa85a..c8ab90ac 100644
--- a/cypress/integration/seo.test.js
+++ b/cypress/integration/seo.test.js
@@ -7,7 +7,7 @@
  */
 
 import { options } from '../global'
-import { cypress } from '../../store.config'
+import { cypress, storeUrl } from '../../store.config'
 
 const { pages } = cypress
 
@@ -35,7 +35,7 @@ describe('Home Page Seo', () => {
     cy.get('link[rel="canonical"]')
       .should('exist')
       .should(($link) => {
-        expect($link.attr('href')).to.eq(`https://${window.location.host}/`)
+        expect($link.attr('href')).to.eq(storeUrl)
       })
   })
 
@@ -101,9 +101,7 @@ describe('Product Page Seo', () => {
     cy.get('link[rel="canonical"]')
       .should('exist')
       .should(($link) => {
-        expect($link.attr('href')).to.eq(
-          `https://${window.location.host}${pages.pdp}`
-        )
+        expect($link.attr('href')).to.eq(`${storeUrl}${pages.pdp}`)
       })
   })
 
@@ -193,9 +191,7 @@ describe('Collection Page Seo', () => {
     cy.get('link[rel="canonical"]')
       .should('exist')
       .should(($link) => {
-        expect($link.attr('href')).to.eq(
-          `https://${window.location.host}${pages.collection}/`
-        )
+        expect($link.attr('href')).to.eq(`${storeUrl}${pages.collection}`)
       })
   })
 
@@ -250,9 +246,7 @@ describe('Filtered Collection Page Seo', () => {
     cy.get('link[rel="canonical"]')
       .should('exist')
       .should(($link) => {
-        expect($link.attr('href')).to.eq(
-          `https://${window.location.host}${pages.collection}/`
-        )
+        expect($link.attr('href')).to.eq(`${storeUrl}${pages.collection}`)
       })
   })
 
diff --git a/package.json b/package.json
index 0f3d170d..d63b3907 100644
--- a/package.json
+++ b/package.json
@@ -30,7 +30,7 @@
     "@envelop/graphql-jit": "^1.1.1",
     "@envelop/parser-cache": "^2.2.0",
     "@envelop/validation-cache": "^2.2.0",
-    "@faststore/api": "^1.9.6",
+    "@faststore/api": "^1.9.7",
     "@faststore/sdk": "^1.9.4",
     "@faststore/ui": "^1.9.4",
     "@vtex/graphql-utils": "^1.8.42",
diff --git a/src/pages/[...slug].tsx b/src/pages/[...slug].tsx
index f0906df7..e3198d39 100644
--- a/src/pages/[...slug].tsx
+++ b/src/pages/[...slug].tsx
@@ -57,7 +57,6 @@ function Page(props: Props) {
   const {
     data: { site },
     serverData,
-    location: { host },
     slug,
   } = props
 
@@ -73,10 +72,7 @@ function Page(props: Props) {
   const { page } = searchParams
   const title = collection?.seo.title ?? site?.siteMetadata?.title ?? ''
   const pageQuery = page !== 0 ? `?page=${page}` : ''
-  const canonical =
-    host !== undefined
-      ? `https://${host}/${slug}/${pageQuery}`
-      : `/${slug}/${pageQuery}`
+  const canonical = `${site?.siteMetadata?.siteUrl}/${slug}${pageQuery}`
 
   return (
     <SearchProvider
@@ -147,6 +143,7 @@ export const querySSG = graphql`
         titleTemplate
         title
         description
+        siteUrl
       }
     }
   }
diff --git a/src/pages/[slug]/p.tsx b/src/pages/[slug]/p.tsx
index 27a2f699..a9fb4190 100644
--- a/src/pages/[slug]/p.tsx
+++ b/src/pages/[slug]/p.tsx
@@ -31,8 +31,6 @@ function Page(props: Props) {
   const {
     data: { site },
     serverData,
-    location: { host },
-    slug,
   } = props
 
   // No data was found
@@ -40,13 +38,14 @@ function Page(props: Props) {
     return null
   }
 
-  const { product } = serverData
-  const title = product?.seo.title ?? site?.siteMetadata?.title ?? ''
-  const description =
-    product?.seo.description ?? site?.siteMetadata?.description ?? ''
+  const {
+    product,
+    product: { seo },
+  } = serverData
 
-  const canonical =
-    host !== undefined ? `https://${host}/${slug}/p` : `/${slug}/p`
+  const title = seo.title || site?.siteMetadata?.title || ''
+  const description = seo.description || site?.siteMetadata?.description || ''
+  const canonical = `${site?.siteMetadata?.siteUrl}${seo.canonical}`
 
   return (
     <>
@@ -58,7 +57,7 @@ function Page(props: Props) {
         language={locale}
         openGraph={{
           type: 'og:product',
-          url: `${site?.siteMetadata?.siteUrl}${slug}`,
+          url: canonical,
           title,
           description,
           images: product.image.map((img) => ({
@@ -131,21 +130,20 @@ export const querySSG = graphql`
 `
 
 export const querySSR = gql`
-  query ServerProductPageQuery($id: String!) {
-    product(locator: [{ key: "id", value: $id }]) {
+  query ServerProductPageQuery($slug: String!) {
+    product(locator: [{ key: "slug", value: $slug }]) {
       id: productID
-      slug
 
       seo {
         title
         description
+        canonical
       }
 
       brand {
         name
       }
 
-      slug
       sku
       gtin
       name
@@ -191,13 +189,11 @@ export const getServerData = async ({
   params: Record<string, string>
 }) => {
   const ONE_YEAR_CACHE = `s-maxage=31536000, stale-while-revalidate`
-  const id = slug.split('-').pop()
-
   const { isNotFoundError } = await import('@faststore/api')
   const { execute } = await import('src/server/index')
   const { data, errors = [] } = await execute({
     operationName: querySSR,
-    variables: { id },
+    variables: { slug },
   })
 
   const notFound = errors.find(isNotFoundError)
diff --git a/src/pages/index.tsx b/src/pages/index.tsx
index 6c94da64..1ef8521c 100644
--- a/src/pages/index.tsx
+++ b/src/pages/index.tsx
@@ -22,13 +22,12 @@ export type Props = PageProps<HomePageQueryQuery>
 function Page(props: Props) {
   const {
     data: { site },
-    location: { pathname, host },
   } = props
 
   const { locale } = useSession()
 
   const title = site?.siteMetadata?.title ?? ''
-  const siteUrl = `https://${host}${pathname}`
+  const siteUrl = `${site?.siteMetadata?.siteUrl}`
 
   return (
     <>
@@ -121,6 +120,7 @@ export const querySSG = graphql`
         title
         description
         titleTemplate
+        siteUrl
       }
     }
   }
diff --git a/src/server/index.ts b/src/server/index.ts
index d52bfc05..1676fdcb 100644
--- a/src/server/index.ts
+++ b/src/server/index.ts
@@ -1,17 +1,17 @@
 /* eslint-disable react-hooks/rules-of-hooks */
 import {
   envelop,
+  useAsyncSchema,
   useExtendContext,
   useMaskedErrors,
-  useAsyncSchema,
 } from '@envelop/core'
-import type { FormatErrorHandler } from '@envelop/core'
 import { useGraphQlJit } from '@envelop/graphql-jit'
 import { useParserCache } from '@envelop/parser-cache'
 import { useValidationCache } from '@envelop/validation-cache'
 import { getContextFactory, getSchema, isFastStoreError } from '@faststore/api'
-import type { Options as APIOptions } from '@faststore/api'
 import { GraphQLError } from 'graphql'
+import type { FormatErrorHandler } from '@envelop/core'
+import type { Options as APIOptions } from '@faststore/api'
 
 import persisted from '../../@generated/graphql/persisted.json'
 import storeConfig from '../../store.config'
diff --git a/store.config.js b/store.config.js
index 1b28ed95..c99b2233 100644
--- a/store.config.js
+++ b/store.config.js
@@ -25,7 +25,7 @@ module.exports = {
     server: process.env.BASE_SITE_URL || 'http://localhost:9000',
     pages: {
       home: '/',
-      pdp: '/apple-magic-mouse-99988212/p',
+      pdp: '/apple-magic-mouse/p',
       collection: '/office',
     },
   },
@@ -34,7 +34,7 @@ module.exports = {
   cypress: {
     pages: {
       home: '/',
-      pdp: '/apple-magic-mouse-99988212/p',
+      pdp: '/apple-magic-mouse/p',
       collection: '/office',
       collection_filtered:
         '/office/?category-1=office&marca=acer&facets=category-1%2Cmarca',
diff --git a/yarn.lock b/yarn.lock
index 04be536e..6c5e0e80 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -1974,10 +1974,10 @@
     minimatch "^3.0.4"
     strip-json-comments "^3.1.1"
 
-"@faststore/api@^1.9.6":
-  version "1.9.6"
-  resolved "https://registry.yarnpkg.com/@faststore/api/-/api-1.9.6.tgz#c94c32fc2fb2098d6016914475b508e3f9afcf42"
-  integrity sha512-J3zi7g+szhQBLU9jgYgFDwP4oQFJB+4BpFx/Qvtn6voRsScRoP1Sz9Yk/1lZ2t1T5IZFTn4Qw/oudK2ii5+hMA==
+"@faststore/api@^1.9.7":
+  version "1.9.7"
+  resolved "https://registry.yarnpkg.com/@faststore/api/-/api-1.9.7.tgz#00c2ecad235a273860035c87e4be3b9c3dea4115"
+  integrity sha512-khpdJ7J4W2P9SZdF9cesfceEjrK0E0Z6xLd6hZmZEJXba2vhuvNHP1zgUYpFVkEawT1IBN7y0akLp7EygqPp5w==
   dependencies:
     "@graphql-tools/schema" "^8.2.0"
     "@rollup/plugin-graphql" "^1.0.0"