diff --git a/src/pages/api/reports/funnel.ts b/src/pages/api/reports/funnel.ts
index 35759a3030..f3ea41aa6e 100644
--- a/src/pages/api/reports/funnel.ts
+++ b/src/pages/api/reports/funnel.ts
@@ -31,7 +31,10 @@ const schema = {
       .of(
         yup.object().shape({
           type: yup.string().required(),
-          value: yup.string().required(),
+          value: yup
+            .string()
+            .matches(/^[a-zA-Z0-9/*-_]+$/, 'Invalid URL pattern')
+            .required(),
         }),
       )
       .min(2)
diff --git a/src/queries/analytics/reports/getFunnel.ts b/src/queries/analytics/reports/getFunnel.ts
index f9ceb85cd1..0a812d8a52 100644
--- a/src/queries/analytics/reports/getFunnel.ts
+++ b/src/queries/analytics/reports/getFunnel.ts
@@ -70,9 +70,19 @@ async function relationalQuery(
       (pv, cv, i) => {
         const levelNumber = i + 1;
         const startSum = i > 0 ? 'union ' : '';
-        const operator = cv.type === 'url' && cv.value.endsWith('*') ? 'like' : '=';
-        const column = cv.type === 'url' ? 'url_path' : 'event_name';
-        const paramValue = cv.value.endsWith('*') ? cv.value.replace('*', '%') : cv.value;
+        const isURL = cv.type === 'url';
+        const column = isURL ? 'url_path' : 'event_name';
+
+        let operator = '=';
+        let paramValue = cv.value;
+
+        if (isURL && cv.value.includes('*')) {
+          operator = '~';
+          paramValue = cv.value.replace(/\*/g, '.*');
+        } else if (isURL && cv.value.endsWith('*')) {
+          operator = 'like';
+          paramValue = cv.value.replace('*', '%');
+        }
 
         if (levelNumber === 1) {
           pv.levelOneQuery = `
@@ -167,9 +177,26 @@ async function clickhouseQuery(
         const levelNumber = i + 1;
         const startSum = i > 0 ? 'union all ' : '';
         const startFilter = i > 0 ? 'or' : '';
-        const operator = cv.type === 'url' && cv.value.endsWith('*') ? 'like' : '=';
         const column = cv.type === 'url' ? 'url_path' : 'event_name';
-        const paramValue = cv.value.endsWith('*') ? cv.value.replace('*', '%') : cv.value;
+
+        let operator: string;
+        let paramValue: string;
+
+        if (cv.type === 'url') {
+          if (cv.value.includes('*')) {
+            operator = 'match';
+            paramValue = cv.value.replace(/\*/g, '.*');
+          } else if (cv.value.endsWith('*')) {
+            operator = 'like';
+            paramValue = cv.value.replace('*', '%');
+          } else {
+            operator = '=';
+            paramValue = cv.value;
+          }
+        } else {
+          operator = '=';
+          paramValue = cv.value;
+        }
 
         if (levelNumber === 1) {
           pv.levelOneQuery = `\n