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recency-frequency-monetary

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REAtes / Customer-Segmentation-and-RFM-Analysis

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This project involves performing customer segmentation and RFM (Recency, Frequency, Monetary) analysis on customer data from a retail company. The primary goal is to categorize customers into segments based on their buying behavior and identify potential target groups for marketing campaigns.

segmentation churn-prediction clv cltv rfm rfm-analysis churn-analysis cltv-prediciton recency-frequency-monetary churn-rate
  • Updated Oct 9, 2023
  • Python

REAtes / Customer-Segmentation-and-Revenue-Prediction

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This project aims to perform customer segmentation and revenue prediction for a gaming company based on customer attributes. The company wants to create persona-based customer definitions and segment customers based on these personas to estimate how much potential customers can generate in revenue.

exploratory-data-analysis segmentation churn-prediction clv cltv rfm rfm-analysis churn-analysis cltv-prediciton recency-frequency-monetary churn-rate
  • Updated Oct 9, 2023
  • Python

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