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customer-segmentation-analysis

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This project aims to perform customer segmentation on a Mall customer dataset using the K-Means clustering algorithm. The goal of this project is to cluster the customers based on their purchasing behavior and demographic characteristics.

  • Updated May 9, 2023
  • Jupyter Notebook

The purpose of this project was to perform customer segmentation on mall customers using sklearn Kmeans algorithm. Exploratory data analysis was first performed on the dataset to understand the data. Silhouette analysis was then used to determine the best number of clusters using age, annual income and spending score assigned to customers based …

  • Updated Jul 21, 2022
  • Jupyter Notebook

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