Freelancer persona's and goals

Freelance persona's

Trying to balance multiple client engagements with personal life.

Organized type

• Makes detailed lists
• Likes to do research and plan ahead
• Serious
• Analytical
• Structured
• Clean inbox
• Heavy user
• Consumer of content + Creator of content
• Convince with:
  Detailed feature list
  Fine-grained control

Surfer or sales type

• More of a high-level planner
• It's OK not to have a clear planning
• It's OK if thing go differently
• Fun
• Creative
• Unstructured
• Inbox overload
• “Less is more” user
  Mainly consumer of content + Creator of requests for content
• Convince with:
  Look-and-feel
  One-click templates
  ‘Magical’ calendar assistant
  Gamification

Freelance goals:

• Plan work for different customers so no deadlines are missed
• Register hours worked
• Find new gigs based on your interests
• ...