diff --git a/CHANGELOG.md b/CHANGELOG.md
index 8fb2f36c..fe9e765f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -21,6 +21,7 @@ We use *breaking* word for marking changes that are not backward compatible (rel
 
 - [#170](https://github.com/thanos-io/kube-thanos/pull/170) Add Store shard and Receive hashring helpers
 - [#173](https://github.com/thanos-io/kube-thanos/pull/173) Store, query, frontend: add log.format flag
+- [#178](https://github.com/thanos-io/kube-thanos/pull/178) compact, rule, tools: add log format flag
 
 ### Fixed
 
diff --git a/examples/all/manifests/thanos-bucket-deployment.yaml b/examples/all/manifests/thanos-bucket-deployment.yaml
index afca65a9..adb7ce0a 100644
--- a/examples/all/manifests/thanos-bucket-deployment.yaml
+++ b/examples/all/manifests/thanos-bucket-deployment.yaml
@@ -29,6 +29,7 @@ spec:
         - bucket
         - web
         - --log.level=info
+        - --log.format=logfmt
         - --objstore.config=$(OBJSTORE_CONFIG)
         - |-
           --tracing.config="config":
diff --git a/examples/all/manifests/thanos-compact-statefulSet.yaml b/examples/all/manifests/thanos-compact-statefulSet.yaml
index afd8e85f..b6b2f5ff 100644
--- a/examples/all/manifests/thanos-compact-statefulSet.yaml
+++ b/examples/all/manifests/thanos-compact-statefulSet.yaml
@@ -29,6 +29,7 @@ spec:
         - compact
         - --wait
         - --log.level=info
+        - --log.format=logfmt
         - --objstore.config=$(OBJSTORE_CONFIG)
         - --data-dir=/var/thanos/compact
         - --debug.accept-malformed-index
diff --git a/examples/all/manifests/thanos-receive-default-statefulSet.yaml b/examples/all/manifests/thanos-receive-default-statefulSet.yaml
index 235d1d99..53c0d51b 100644
--- a/examples/all/manifests/thanos-receive-default-statefulSet.yaml
+++ b/examples/all/manifests/thanos-receive-default-statefulSet.yaml
@@ -65,6 +65,7 @@ spec:
       - args:
         - receive
         - --log.level=info
+        - --log.format=logfmt
         - --grpc-address=0.0.0.0:10901
         - --http-address=0.0.0.0:10902
         - --remote-write.address=0.0.0.0:19291
diff --git a/examples/all/manifests/thanos-receive-region-1-statefulSet.yaml b/examples/all/manifests/thanos-receive-region-1-statefulSet.yaml
index 66c39cb6..ddde0710 100644
--- a/examples/all/manifests/thanos-receive-region-1-statefulSet.yaml
+++ b/examples/all/manifests/thanos-receive-region-1-statefulSet.yaml
@@ -65,6 +65,7 @@ spec:
       - args:
         - receive
         - --log.level=info
+        - --log.format=logfmt
         - --grpc-address=0.0.0.0:10901
         - --http-address=0.0.0.0:10902
         - --remote-write.address=0.0.0.0:19291
diff --git a/examples/all/manifests/thanos-receive-statefulSet.yaml b/examples/all/manifests/thanos-receive-statefulSet.yaml
index 6441450f..6df73f4e 100644
--- a/examples/all/manifests/thanos-receive-statefulSet.yaml
+++ b/examples/all/manifests/thanos-receive-statefulSet.yaml
@@ -61,6 +61,7 @@ spec:
       - args:
         - receive
         - --log.level=info
+        - --log.format=logfmt
         - --grpc-address=0.0.0.0:10901
         - --http-address=0.0.0.0:10902
         - --remote-write.address=0.0.0.0:19291
diff --git a/examples/all/manifests/thanos-rule-statefulSet.yaml b/examples/all/manifests/thanos-rule-statefulSet.yaml
index cc47d944..38a91b1e 100644
--- a/examples/all/manifests/thanos-rule-statefulSet.yaml
+++ b/examples/all/manifests/thanos-rule-statefulSet.yaml
@@ -28,6 +28,7 @@ spec:
       - args:
         - rule
         - --log.level=info
+        - --log.format=logfmt
         - --grpc-address=0.0.0.0:10901
         - --http-address=0.0.0.0:10902
         - --objstore.config=$(OBJSTORE_CONFIG)
diff --git a/jsonnet/kube-thanos/kube-thanos-bucket.libsonnet b/jsonnet/kube-thanos/kube-thanos-bucket.libsonnet
index 623cfb29..6ab88821 100644
--- a/jsonnet/kube-thanos/kube-thanos-bucket.libsonnet
+++ b/jsonnet/kube-thanos/kube-thanos-bucket.libsonnet
@@ -10,6 +10,7 @@ local defaults = {
   objectStorageConfig: error 'must provide objectStorageConfig',
   resources: {},
   logLevel: 'info',
+  logFormat: 'logfmt',
   ports: {
     http: 10902,
   },
@@ -71,6 +72,7 @@ function(params) {
         'bucket',
         'web',
         '--log.level=' + tb.config.logLevel,
+        '--log.format=' + tb.config.logFormat,
         '--objstore.config=$(OBJSTORE_CONFIG)',
       ] + (
         if std.length(tb.config.tracing) > 0 then [
diff --git a/jsonnet/kube-thanos/kube-thanos-compact.libsonnet b/jsonnet/kube-thanos/kube-thanos-compact.libsonnet
index 02ca1ef9..c6bc7f2a 100644
--- a/jsonnet/kube-thanos/kube-thanos-compact.libsonnet
+++ b/jsonnet/kube-thanos/kube-thanos-compact.libsonnet
@@ -10,6 +10,7 @@ local defaults = {
   objectStorageConfig: error 'must provide objectStorageConfig',
   resources: {},
   logLevel: 'info',
+  logFormat: 'logfmt',
   serviceMonitor: false,
   volumeClaimTemplate: {},
   retentionResolutionRaw: '0d',
@@ -81,6 +82,7 @@ function(params) {
         'compact',
         '--wait',
         '--log.level=' + tc.config.logLevel,
+        '--log.format=' + tc.config.logFormat,
         '--objstore.config=$(OBJSTORE_CONFIG)',
         '--data-dir=/var/thanos/compact',
         '--debug.accept-malformed-index',
diff --git a/jsonnet/kube-thanos/kube-thanos-receive-default-params.libsonnet b/jsonnet/kube-thanos/kube-thanos-receive-default-params.libsonnet
index 5c64c9bb..c9fe64fc 100644
--- a/jsonnet/kube-thanos/kube-thanos-receive-default-params.libsonnet
+++ b/jsonnet/kube-thanos/kube-thanos-receive-default-params.libsonnet
@@ -15,6 +15,7 @@
   volumeClaimTemplate: {},
   retention: '15d',
   logLevel: 'info',
+  logFormat: 'logfmt',
   resources: {},
   serviceMonitor: false,
   ports: {
diff --git a/jsonnet/kube-thanos/kube-thanos-receive.libsonnet b/jsonnet/kube-thanos/kube-thanos-receive.libsonnet
index 5aaa996a..b4b9fa06 100644
--- a/jsonnet/kube-thanos/kube-thanos-receive.libsonnet
+++ b/jsonnet/kube-thanos/kube-thanos-receive.libsonnet
@@ -49,6 +49,7 @@ function(params) {
       args: [
         'receive',
         '--log.level=' + tr.config.logLevel,
+        '--log.format=' + tr.config.logFormat,
         '--grpc-address=0.0.0.0:%d' % tr.config.ports.grpc,
         '--http-address=0.0.0.0:%d' % tr.config.ports.http,
         '--remote-write.address=0.0.0.0:%d' % tr.config.ports['remote-write'],
diff --git a/jsonnet/kube-thanos/kube-thanos-rule.libsonnet b/jsonnet/kube-thanos/kube-thanos-rule.libsonnet
index 50980760..58302ce3 100644
--- a/jsonnet/kube-thanos/kube-thanos-rule.libsonnet
+++ b/jsonnet/kube-thanos/kube-thanos-rule.libsonnet
@@ -14,6 +14,7 @@ local defaults = {
   alertmanagersURLs: [],
   queriers: [],
   logLevel: 'info',
+  logFormat: 'logfmt',
   resources: {},
   serviceMonitor: false,
   ports: {
@@ -83,6 +84,7 @@ function(params) {
         [
           'rule',
           '--log.level=' + tr.config.logLevel,
+          '--log.format=' + tr.config.logFormat,
           '--grpc-address=0.0.0.0:%d' % tr.config.ports.grpc,
           '--http-address=0.0.0.0:%d' % tr.config.ports.http,
           '--objstore.config=$(OBJSTORE_CONFIG)',