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layout title image demographic
persona
Sally (social)
sally
16
In secondary school
Wellington
Occasional museum visitor

{::options parse_block_html="true" /}

##About Sally I’m young, I don’t have much money yet, and I mostly use the internet for fun. I love social media (usually Facebook, Instagram and Snapchat) and being around my friends. I learn best by doing and having fun – I don’t like reading books. You’d call me a social fun seeker. I sometimes visit the Museum with my family – hardly ever with my friends. I don’t visit Te Papa’s website – why would I?

##Attributes

  • Reasonably literate
  • Very digitally literate
  • Heavy mobile user
  • Not invested in Te Papa
  • Short attention span
  • Competing demands on digital attention
  • Needs content to be pushed
  • Expects low effort to engage

##My needs

  • To be entertained and engaged
  • To do fun stuff
  • To finish a school project
  • To socialise, share and have fun with friends
  • Information fast – I’d rather be doing something else

##My pain points

  • I find it difficult to identify with Te Papa
  • I’m frustrated by the fact nothing you have relates to me
  • Not being connected like I want ruins my day
  • I find it difficult to motivate myself to work
  • I’m frustrated by too many boring words
  • I don’t have time to spend ages looking for stuff

##Website must haves I’m more likely to use social media than a website. If I use the Te Papa website it’s got to:

  • use the channels I use – social
  • not be dumb
  • not talk down to me
  • be free
  • be relevant
  • be where I am
  • have actually engaging content
  • not be too stuffy
  • be understandable
  • help me find and use stuff for school

##I want you to

  • Entertain me
  • Impress me
  • Inspire me
  • Inform me