layout | title | image | demographic | |||||
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persona |
Jack (tourist) |
jack |
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{::options parse_block_html="true" /}
##About Jack This is my first time in Wellington – I’ve got limited time and I want to see everything I can! Te Papa’s in the Lonely Planet as one of the Top 10 things to do in New Zealand, so I should probably visit. English is my second language, so sometimes I struggle to understand everything I read or hear. I’m still pretty young and I love to travel and experience new things. I’m really into both nature and technology, and I like stuff that makes me think. I’m visiting New Zealand for the first time and I’m interested in finding out more about New Zealand culture and history, especially Māori culture – you’d call me a keen participant. I’m travelling alone and spend a lot of time keeping in contact with friends and family back home, usually through Skype, Facebook or SnapChat.
##Attributes
- Very digitally literate
- Heavy mobile user
- Low engagement with Te Papa
- Not invested in Te Papa
- Reasonably literate (but English as a second language)
- Has competing demands on digital attention
- Needs content to be pushed
- Expects low effort to engage
##My needs
- Practical information – what’s on, how to plan a visit
- To quickly find relevant information – I doesn’t have time to navigate through the website
- Information on Te Papa’s highlights – what should I definitely see?
- To be convinced to visit Te Papa – is this how I should spend my time in Wellington?
- To buy tickets
- To find my way at the Museum
- To find out more about that cool thing I saw in the Museum
- To share photos from his trip with friends and family
##My pain points
- I find it difficult to find my way around Te Papa’s website
- I’m frustrated by lack of clear “package” online – I need you to help me use my time at the Museum
- I hate standing in line – missing the cool stuff ruins my day
- Your website doesn’t make me want to visit the Museum – it’s a bit boring
##Website must haves If I use the Te Papa website it’s got to:
- Show me the basic information I need – when, where and how
- Work well on my mobile and tablet
- Persuade me to visit – there are loads of other things to do in Wellington
- Let me buy tickets so I can skip the queues
##I want you to
- Impress me
- Entertain me
- Inform me