diff --git a/classes/class-fdc-meta-query.php b/classes/class-fdc-meta-query.php
index c88e2f7..f93b2c1 100644
--- a/classes/class-fdc-meta-query.php
+++ b/classes/class-fdc-meta-query.php
@@ -53,7 +53,6 @@ function fdc_add_entry_meta($entry_id, $meta_key, $meta_value)
     $table_name = $wpdb->prefix . 'fdc_entries_meta';
     $meta_key = wp_unslash($meta_key);
     $meta_value = wp_unslash($meta_value);
-    $meta_value = maybe_serialize($meta_value);
 
     $result = $wpdb->insert($table_name , array(
             'entry_id' => $entry_id,