diff --git a/benches/owned.rs b/benches/owned.rs
index 564ef43d..7da05863 100644
--- a/benches/owned.rs
+++ b/benches/owned.rs
@@ -30,30 +30,60 @@ fn collect_primitive_string(b: &mut Bencher) {
 }
 
 #[bench]
-fn collect_complex(b: &mut Bencher) {
-    struct Map;
+fn clone_primitive(b: &mut Bencher) {
+    let value = value::OwnedValue::collect(1);
+
+    b.iter(|| {
+        let value = value.clone();
+        black_box(value);
+    })
+}
+
+#[bench]
+fn clone_primitive_string(b: &mut Bencher) {
+    let value = value::OwnedValue::collect("A string");
+
+    b.iter(|| {
+        let value = value.clone();
+        black_box(value);
+    })
+}
+
+struct Map;
 
-    impl value::Value for Map {
-        fn stream(&self, stream: &mut value::Stream) -> value::Result {
-            stream.map_begin(None)?;
+impl value::Value for Map {
+    fn stream(&self, stream: &mut value::Stream) -> value::Result {
+        stream.map_begin(None)?;
 
-            stream.map_key(1)?;
+        stream.map_key(1)?;
 
-            stream.map_value_begin()?.map_begin(None)?;
+        stream.map_value_begin()?.map_begin(None)?;
 
-            stream.map_key(2)?;
+        stream.map_key(2)?;
 
-            stream.map_value(42)?;
+        stream.map_value(42)?;
 
-            stream.map_end()?;
+        stream.map_end()?;
 
-            stream.map_end()
-        }
+        stream.map_end()
     }
+}
 
+#[bench]
+fn collect_complex(b: &mut Bencher) {
     b.iter(|| {
         let value = value::OwnedValue::collect(Map);
 
         black_box(value);
     });
 }
+
+#[bench]
+fn clone_complex(b: &mut Bencher) {
+    let value = value::OwnedValue::collect(Map);
+
+    b.iter(|| {
+        let value = value.clone();
+        black_box(value);
+    })
+}
diff --git a/src/test.rs b/src/test.rs
index 8f9b0cc9..cdb249bd 100644
--- a/src/test.rs
+++ b/src/test.rs
@@ -67,7 +67,7 @@ mod std_support {
                 Kind::Float(v) => Some(Token::Float(v)),
                 Kind::Bool(v) => Some(Token::Bool(v)),
                 Kind::Char(v) => Some(Token::Char(v)),
-                Kind::Str(ref v) => Some(Token::Str((*v).clone())),
+                Kind::Str(ref v) => Some(Token::Str((**v).into())),
                 Kind::None => Some(Token::None),
                 _ => None,
             })
diff --git a/src/value/owned.rs b/src/value/owned.rs
index d4bbc09e..9b37209b 100644
--- a/src/value/owned.rs
+++ b/src/value/owned.rs
@@ -273,7 +273,7 @@ impl From<String> for OwnedValue {
     fn from(v: String) -> Self {
         OwnedValue(ValueInner::Primitive(Token {
             depth: stack::Depth::root(),
-            kind: Kind::Str(v),
+            kind: Kind::Str(v.into()),
         }))
     }
 }
@@ -293,7 +293,7 @@ pub(crate) enum Kind {
     BigSigned(i128),
     BigUnsigned(u128),
     Bool(bool),
-    Str(String),
+    Str(Arc<str>),
     Char(char),
     None,
 }
@@ -365,7 +365,7 @@ impl Stream for Buf {
     fn fmt(&mut self, f: stream::Arguments) -> stream::Result {
         let depth = self.stack.primitive()?.depth();
 
-        self.push(Kind::Str(f.to_string()), depth);
+        self.push(Kind::Str(Arc::from(f.to_string())), depth);
 
         Ok(())
     }
@@ -429,7 +429,7 @@ impl Stream for Buf {
     fn str(&mut self, v: &str) -> stream::Result {
         let depth = self.stack.primitive()?.depth();
 
-        self.push(Kind::Str(v.to_string()), depth);
+        self.push(Kind::Str(Arc::from(v)), depth);
 
         Ok(())
     }
@@ -527,7 +527,7 @@ impl Stream for Primitive {
     fn fmt(&mut self, f: stream::Arguments) -> stream::Result {
         let depth = self.stack.primitive()?.depth();
 
-        self.set(Kind::Str(f.to_string()), depth);
+        self.set(Kind::Str(Arc::from(f.to_string())), depth);
 
         Ok(())
     }
@@ -591,7 +591,7 @@ impl Stream for Primitive {
     fn str(&mut self, v: &str) -> stream::Result {
         let depth = self.stack.primitive()?.depth();
 
-        self.set(Kind::Str(v.to_string()), depth);
+        self.set(Kind::Str(Arc::from(v)), depth);
 
         Ok(())
     }