AdRoll tag for Google Tag Manager Server Side

AdRoll tag for Google Tag Manager server container allows sending site or app events and parameters directly to AdRoll.

There are three ways of sending events:

• Standard - select one of the standard names.
• Inherit from the client - tag will parse sGTM event names and match them to AdRoll standard events.
• Custom - set a custom name.

How to use AdRoll tag

1. Add AdRoll tag to the server GTM from the template gallery.
2. Add Advertisable ID (You can find it here under AdRoll > Website > View Pixel > adroll_adv_id).
3. Add Pixel ID (You can find it here under AdRoll > Website > View Pixel > adroll_pix_id).
4. Add API Access Token (contacting AdRoll support may be necessary).
5. Create events and add user, item and custom attributes.

Open Source

AdRoll Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.