diff --git a/rust-runtime/aws-smithy-types/Cargo.toml b/rust-runtime/aws-smithy-types/Cargo.toml
index 7b52b8b6d8..3fd9186d0f 100644
--- a/rust-runtime/aws-smithy-types/Cargo.toml
+++ b/rust-runtime/aws-smithy-types/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "aws-smithy-types"
-version = "1.2.7"
+version = "1.2.8"
 authors = [
     "AWS Rust SDK Team <aws-sdk-rust@amazon.com>",
     "Russell Cohen <rcoh@amazon.com>",
diff --git a/rust-runtime/aws-smithy-types/src/blob.rs b/rust-runtime/aws-smithy-types/src/blob.rs
index 7f76a45df3..f6ba16fda4 100644
--- a/rust-runtime/aws-smithy-types/src/blob.rs
+++ b/rust-runtime/aws-smithy-types/src/blob.rs
@@ -31,6 +31,24 @@ impl AsRef<[u8]> for Blob {
     }
 }
 
+impl From<Vec<u8>> for Blob {
+    fn from(value: Vec<u8>) -> Self {
+        Blob::new(value)
+    }
+}
+
+impl From<Blob> for Vec<u8> {
+    fn from(value: Blob) -> Self {
+        value.into_inner()
+    }
+}
+
+impl From<&[u8]> for Blob {
+    fn from(value: &[u8]) -> Self {
+        Blob::new(value)
+    }
+}
+
 #[cfg(all(aws_sdk_unstable, feature = "serde-serialize"))]
 mod serde_serialize {
     use super::*;
@@ -103,6 +121,25 @@ mod serde_deserialize {
 }
 
 #[cfg(test)]
+mod test {
+    use crate::Blob;
+
+    #[test]
+    fn blob_conversion() {
+        let my_bytes: &[u8] = &[1u8, 2u8, 3u8];
+        let my_vec = vec![1u8, 2u8, 3u8];
+        let orig_vec = my_vec.clone();
+
+        let blob1: Blob = my_bytes.into();
+        let vec1: Vec<u8> = blob1.into();
+        assert_eq!(orig_vec, vec1);
+
+        let blob2: Blob = my_vec.into();
+        let vec2: Vec<u8> = blob2.into();
+        assert_eq!(orig_vec, vec2);
+    }
+}
+
 #[cfg(all(
     aws_sdk_unstable,
     feature = "serde-serialize",