diff --git a/.conform.yaml b/.conform.yaml
index 708f32d4..89bd1595 100644
--- a/.conform.yaml
+++ b/.conform.yaml
@@ -1,5 +1,9 @@
 metadata:
   repository: autonomy/conform
+  variables:
+    binaryPath: /conform
+    gitRepository: github.com/autonomy/conform
+    maintainer: Andrew Rynhard <andrew.rynhard@autonomy.io>
 
 policies:
   - type: conventionalCommit
@@ -48,23 +52,27 @@ tasks:
   binary:
     template: |
       FROM autonomy/golang:1.9 as {{ .Docker.CurrentStage }}
-      WORKDIR $GOPATH/src/github.com/{{ .Repository }}
+      WORKDIR $GOPATH/src/{{ index .Variables "gitRepository" }}
       COPY ./ ./
       {{ if and .Git.IsClean .Git.IsTag }}
-      RUN GOOS=linux GOARCH=amd64 CGO_ENABLED=0 go build -o /conform -ldflags "-X \"github.com/{{ .Repository }}/cmd.Tag={{ trimAll "v" .Git.Tag }}\" -X \"github.com/{{ .Repository }}/cmd.SHA={{ .Git.SHA }}\" -X \"github.com/{{ .Repository }}/cmd.Built={{ .Built }}\""
+      RUN go build -o {{ index .Variables "binaryPath" }} -ldflags "-X \"{{ index .Variables "gitRepository" }}/cmd.Tag={{ trimAll "v" .Git.Tag }}\" -X \"{{ index .Variables "gitRepository" }}/cmd.SHA={{ .Git.SHA }}\" -X \"{{ index .Variables "gitRepository" }}/cmd.Built={{ .Built }}\""
       {{ else if .Git.IsClean }}
-      RUN GOOS=linux GOARCH=amd64 CGO_ENABLED=0 go build -o /conform -ldflags "-X \"github.com/{{ .Repository }}/cmd.SHA={{ .Git.SHA }}\" -X \"github.com/{{ .Repository }}/cmd.Built={{ .Built }}\""
+      RUN go build -o {{ index .Variables "binaryPath" }} -ldflags "-X \"{{ index .Variables "gitRepository" }}/cmd.SHA={{ .Git.SHA }}\" -X \"{{ index .Variables "gitRepository" }}/cmd.Built={{ .Built }}\""
       {{ else }}
-      RUN GOOS=linux GOARCH=amd64 CGO_ENABLED=0 go build -o /conform
+      RUN go build -o {{ index .Variables "binaryPath" }}
       {{ end }}
   test:
     template: |
-      {{ fromURL "https://raw.githubusercontent.com/autonomy/conform-templates/master/golang/Dockerfile.test" }}
+      FROM autonomy/golang:1.9 as {{ .Docker.CurrentStage }}
+      WORKDIR $GOPATH/src/{{ index .Variables "gitRepository" }}
+      COPY ./ ./
+      RUN test.sh
+
   image:
     template: |
       FROM alpine:3.6 as {{ .Docker.CurrentStage }}
-      LABEL maintainer="Andrew Rynhard <andrew.rynhard@autonomy.io>"
+      LABEL maintainer="{{ index .Variables "maintainer" }}"
       RUN apk --update add bash \
           && rm -rf /var/cache/apk/*
-      COPY --from=binary /conform /bin
+      COPY --from=binary {{ index .Variables "binaryPath" }} /bin
       ENTRYPOINT ["conform"]
diff --git a/.travis.yml b/.travis.yml
index 7783137b..5ef7668a 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -5,7 +5,7 @@ language: generic
 
 install:
   - mkdir -p $HOME/goroot
-  - curl -L https://storage.googleapis.com/golang/go1.8.3.linux-amd64.tar.gz | tar -xz --strip-components=1 -C $HOME/goroot
+  - curl -L https://storage.googleapis.com/golang/go1.9.2.linux-amd64.tar.gz | tar -xz --strip-components=1 -C $HOME/goroot
   - export GOROOT=$HOME/goroot
   - export GOPATH=$HOME/gopath
   - export PATH=$GOROOT/bin:$GOPATH/bin:$PATH
diff --git a/Gopkg.lock b/Gopkg.lock
index a445026b..e0b93d0e 100644
--- a/Gopkg.lock
+++ b/Gopkg.lock
@@ -251,6 +251,6 @@
 [solve-meta]
   analyzer-name = "dep"
   analyzer-version = 1
-  inputs-digest = "83275d38575279e8fa036d1ab31dc3016f68a856b417a399e6217adde4d0b57f"
+  inputs-digest = "f61681c793671cbaaf967addf12f3b2478c74a48bc0c0a44b7fcb0d2be54be64"
   solver-name = "gps-cdcl"
   solver-version = 1
diff --git a/cmd/enforce.go b/cmd/enforce.go
index e6a36d97..211ed6df 100644
--- a/cmd/enforce.go
+++ b/cmd/enforce.go
@@ -24,6 +24,7 @@ import (
 
 var (
 	skipArray []string
+	varArray  []string
 )
 
 // enforceCmd represents the enforce command
@@ -47,6 +48,8 @@ var enforceCmd = &cobra.Command{
 			fmt.Println(err)
 			os.Exit(1)
 		}
+
+		e.Metadata.AddMetadataForVariables(varArray)
 		for _, skip := range skipArray {
 			for i, stage := range e.Pipeline.Stages {
 				if stage == skip {
@@ -63,5 +66,6 @@ var enforceCmd = &cobra.Command{
 
 func init() {
 	RootCmd.AddCommand(enforceCmd)
-	enforceCmd.Flags().StringArrayVarP(&skipArray, "skip", "s", []string{}, "skip a stage in the pipeline")
+	enforceCmd.Flags().StringArrayVar(&skipArray, "skip", []string{}, "skip a stage in the pipeline")
+	enforceCmd.Flags().StringArrayVar(&varArray, "var", []string{}, "set a variable")
 }
diff --git a/pkg/metadata/metadata.go b/pkg/metadata/metadata.go
index 257fbd77..0e40154f 100644
--- a/pkg/metadata/metadata.go
+++ b/pkg/metadata/metadata.go
@@ -1,6 +1,7 @@
 package metadata
 
 import (
+	"strings"
 	"time"
 
 	"github.com/Masterminds/semver"
@@ -14,6 +15,7 @@ type Metadata struct {
 	Docker     *Docker
 	Git        *Git
 	Version    *Version
+	Variables  VariablesMap `yaml:"variables"`
 	Built      string
 }
 
@@ -45,16 +47,21 @@ type Version struct {
 	IsPrerelease bool
 }
 
+// VariablesMap is a map for user defined metadata.
+type VariablesMap = map[string]interface{}
+
 // UnmarshalYAML implements the yaml.UnmarshalYAML interface.
 func (m *Metadata) UnmarshalYAML(unmarshal func(interface{}) error) error {
 	var aux struct {
-		Repository string `yaml:"repository"`
+		Repository string       `yaml:"repository"`
+		Variables  VariablesMap `yaml:"variables"`
 	}
 	if err := unmarshal(&aux); err != nil {
 		return err
 	}
 
 	m.Repository = aux.Repository
+	m.Variables = aux.Variables
 	m.Built = time.Now().UTC().Format(time.RFC1123)
 
 	if err := addMetadataForGit(m); err != nil {
@@ -70,6 +77,16 @@ func (m *Metadata) UnmarshalYAML(unmarshal func(interface{}) error) error {
 	return nil
 }
 
+func (m *Metadata) AddMetadataForVariables(v []string) {
+	for _, variable := range v {
+		s := strings.Split(variable, "=")
+		if len(s) != 2 {
+			panic("interface{}")
+		}
+		m.Variables[s[0]] = s[1]
+	}
+}
+
 func addMetadataForVersion(m *Metadata) error {
 	m.Version = &Version{}
 	if m.Git.IsTag {