diff --git a/README.md b/README.md
index 9c3062d1..9af6deef 100644
--- a/README.md
+++ b/README.md
@@ -97,7 +97,7 @@ The latest offset available for topic partition.  Kafka Lag Exporter will calcul
 
 ### Labels
 
-Each metric may include the following labels when reported.
+Each metric may include the following labels when reported. If you define the labels property for Configuration of a cluster then those labels will also be included.
 
 * `cluster_name` - Either the statically defined Kafka cluster name, or the metadata.name of the Strimzi Kafka cluster that was discovered with the Strimzi auto discovery feature.
 * `topic` - The Kafka topic.
@@ -209,6 +209,7 @@ Kafka Cluster Connection Details (`kafka-lag-exporter.clusters[]`)
 | `bootstrap-brokers`       | `""`        | Yes      | Kafka bootstrap brokers.  Comma delimited list of broker hostnames                                                                                                                                 |
 | `consumer-properties`     | `{}`        | No       | A map of key value pairs used to configure the `KafkaConsumer`. See the [Consumer Config](https://kafka.apache.org/documentation/#consumerconfigs) section of the Kafka documentation for options. |
 | `admin-client-properties` | `{}`        | No       | A map of key value pairs used to configure the `AdminClient`. See the [Admin Config](https://kafka.apache.org/documentation/#adminclientconfigs) section of the Kafka documentation for options.   |
+| `labels`                  | `{}`        | No       | A map of key value pairs will be set as additional custom labels per cluster for all the metrics in prometheus.  |
 
 Watchers (`kafka-lag-exporters.watchers{}`)
 
@@ -234,6 +235,10 @@ kafka-lag-exporter {
       admin-client-properties = {
         client.id = "admin-client-id"
       }
+      labels = {
+        location = "ny"
+        zone = "us-east"
+      }
     }
   ]
 }
diff --git a/charts/kafka-lag-exporter/templates/030-ConfigMap.yaml b/charts/kafka-lag-exporter/templates/030-ConfigMap.yaml
index 05f1de66..35f49282 100644
--- a/charts/kafka-lag-exporter/templates/030-ConfigMap.yaml
+++ b/charts/kafka-lag-exporter/templates/030-ConfigMap.yaml
@@ -30,6 +30,11 @@ data:
             {{ $key }} = {{ quote $val }}
             {{- end }}
           }
+          labels = {
+            {{- range $key, $val := $cluster.labels }}
+            {{ $key }} = {{ quote $val }}
+            {{- end }}
+          }
         }
         {{- end }}
       ]
diff --git a/charts/kafka-lag-exporter/values.yaml b/charts/kafka-lag-exporter/values.yaml
index 6bc87efc..ad399f12 100644
--- a/charts/kafka-lag-exporter/values.yaml
+++ b/charts/kafka-lag-exporter/values.yaml
@@ -16,6 +16,9 @@ clusters: {}
 #      security.protocol: SSL
 #      ssl.truststore.location: /path/to/my.truststore.jks
 #      ssl.trustore.password: mypwd
+#    labels:
+#      location: ny
+#      zone: "us-east"
 
 ## The interval between refreshing metrics
 pollIntervalSeconds: 30
diff --git a/examples/standalone/application.conf b/examples/standalone/application.conf
index 112c57fc..01d6a4cc 100644
--- a/examples/standalone/application.conf
+++ b/examples/standalone/application.conf
@@ -4,6 +4,10 @@ kafka-lag-exporter {
     {
       name = "a-cluster"
       bootstrap-brokers = "a-1.cluster-a.xyzcorp.com:9092,a-2.cluster-a.xyzcorp.com:9092,a-3.cluster-a.xyzcorp.com:9092"
+      labels = {
+        location = "ny"
+        zone = "us-east"
+      }
     }
   ]
 }
\ No newline at end of file
diff --git a/src/main/resources/reference.conf b/src/main/resources/reference.conf
index a8832007..a952fd41 100644
--- a/src/main/resources/reference.conf
+++ b/src/main/resources/reference.conf
@@ -8,7 +8,7 @@ kafka-lag-exporter {
   client-group-id = "kafkalagexporter"
   client-group-id = ${?KAFKA_LAG_EXPORTER_CLIENT_GROUP_ID}
   kafka-client-timeout = 10 seconds
-  kafka-client-timeout =  ${?KAFKA_LAG_EXPORTER_KAFKA_CLIENT_TIMEOUT_SECONDS}
+  kafka-client-timeout = ${?KAFKA_LAG_EXPORTER_KAFKA_CLIENT_TIMEOUT_SECONDS}
   clusters = []
   clusters = ${?KAFKA_LAG_EXPORTER_CLUSTERS}
   watchers = {
diff --git a/src/main/scala/com/lightbend/kafkalagexporter/AppConfig.scala b/src/main/scala/com/lightbend/kafkalagexporter/AppConfig.scala
index 5fd5827b..851288a0 100644
--- a/src/main/scala/com/lightbend/kafkalagexporter/AppConfig.scala
+++ b/src/main/scala/com/lightbend/kafkalagexporter/AppConfig.scala
@@ -12,6 +12,7 @@ import scala.annotation.tailrec
 import scala.collection.JavaConverters._
 import scala.compat.java8.DurationConverters._
 import scala.concurrent.duration.{Duration, FiniteDuration}
+import scala.util.Try
 
 object AppConfig {
   def apply(config: Config): AppConfig = {
@@ -32,12 +33,21 @@ object AppConfig {
           parseKafkaClientsProperties(clusterConfig.getConfig("admin-client-properties"))
         else
           Map.empty[String, String]
+      val labels =
+        Try {
+          val labels = clusterConfig.getConfig("labels")
+          labels.entrySet().asScala.map(
+            entry => (entry.getKey, entry.getValue.unwrapped().toString)
+          ).toMap
+        }.getOrElse(Map.empty[String, String])
+
 
       KafkaCluster(
         clusterConfig.getString("name"),
         clusterConfig.getString("bootstrap-brokers"),
         consumerProperties,
-        adminClientProperties
+        adminClientProperties,
+        labels
       )
     }
     val strimziWatcher = c.getString("watchers.strimzi").toBoolean
@@ -73,7 +83,8 @@ object AppConfig {
 
 final case class KafkaCluster(name: String, bootstrapBrokers: String,
                               consumerProperties: Map[String, String] = Map.empty,
-                              adminClientProperties: Map[String, String] = Map.empty) {
+                              adminClientProperties: Map[String, String] = Map.empty,
+                              labels: Map[String, String] = Map.empty) {
   override def toString(): String = {
     s"""
        |  Cluster name: $name
@@ -100,5 +111,11 @@ final case class AppConfig(pollInterval: FiniteDuration, lookupTableSize: Int, p
        |  Strimzi: $strimziWatcher
      """.stripMargin
   }
+
+  def globalLabelsForCluster(clusterName: String): Map[String, String] = {
+    clusters.find(_.name == clusterName).map {
+      cluster => cluster.labels
+    }.getOrElse(Map.empty[String, String])
+  }
 }
 
diff --git a/src/main/scala/com/lightbend/kafkalagexporter/MainApp.scala b/src/main/scala/com/lightbend/kafkalagexporter/MainApp.scala
index f94919af..39667e3d 100644
--- a/src/main/scala/com/lightbend/kafkalagexporter/MainApp.scala
+++ b/src/main/scala/com/lightbend/kafkalagexporter/MainApp.scala
@@ -29,7 +29,7 @@ object MainApp extends App {
 
     val clientCreator = (cluster: KafkaCluster) =>
       KafkaClient(cluster, appConfig.clientGroupId, appConfig.clientTimeout)(kafkaClientEc)
-    val endpointCreator = () => PrometheusEndpointSink(appConfig.port, Metrics.definitions)
+    val endpointCreator = () => PrometheusEndpointSink(appConfig, Metrics.definitions)
 
     ActorSystem(
       KafkaClusterManager.init(appConfig, endpointCreator, clientCreator), "kafka-lag-exporter")
diff --git a/src/main/scala/com/lightbend/kafkalagexporter/MetricsSink.scala b/src/main/scala/com/lightbend/kafkalagexporter/MetricsSink.scala
index f4274ad2..b4b4d11c 100644
--- a/src/main/scala/com/lightbend/kafkalagexporter/MetricsSink.scala
+++ b/src/main/scala/com/lightbend/kafkalagexporter/MetricsSink.scala
@@ -14,16 +14,20 @@ object MetricsSink {
   final case class GaugeDefinition(name: String, help: String, labels: List[String])
   type MetricDefinitions = List[GaugeDefinition]
 
+  trait ClusterMetric extends Metric{
+    def clusterName: String
+  }
+
   trait Metric {
     def labels: List[String]
     def definition: GaugeDefinition
   }
 
-  trait MetricValue extends Metric {
+  trait MetricValue extends ClusterMetric {
     def value: Double
   }
 
-  trait RemoveMetric extends Metric
+  trait RemoveMetric extends ClusterMetric
 }
 
 trait MetricsSink {
diff --git a/src/main/scala/com/lightbend/kafkalagexporter/PrometheusEndpointSink.scala b/src/main/scala/com/lightbend/kafkalagexporter/PrometheusEndpointSink.scala
index adec176a..538d3fba 100644
--- a/src/main/scala/com/lightbend/kafkalagexporter/PrometheusEndpointSink.scala
+++ b/src/main/scala/com/lightbend/kafkalagexporter/PrometheusEndpointSink.scala
@@ -12,34 +12,43 @@ import io.prometheus.client.{CollectorRegistry, Gauge}
 import scala.util.Try
 
 object PrometheusEndpointSink {
-  def apply(httpPort: Int, definitions: MetricDefinitions): MetricsSink =
-    Try(new PrometheusEndpointSink(httpPort, definitions))
+  def apply(appConfig: AppConfig, definitions: MetricDefinitions): MetricsSink =
+    Try(new PrometheusEndpointSink(appConfig, definitions))
       .fold(t => throw new Exception("Could not create Prometheus Endpoint", t), sink => sink)
 }
 
-class PrometheusEndpointSink private(httpPort: Int, definitions: MetricDefinitions) extends MetricsSink {
+class PrometheusEndpointSink private(appConfig: AppConfig, definitions: MetricDefinitions) extends MetricsSink {
 
-  private val server = new HTTPServer(httpPort)
+  private val server = new HTTPServer(appConfig.port)
   private val registry = CollectorRegistry.defaultRegistry
 
   DefaultExports.initialize()
 
-  private val metrics: Map[GaugeDefinition, Gauge] = definitions.map(definition =>
-    definition -> Gauge.build()
-      .name(definition.name)
-      .help(definition.help)
-      .labelNames(definition.labels: _*)
-      .register(registry)
-  ).toMap
+  private val metrics: Map[String, Map[GaugeDefinition, Gauge]] = {
+    appConfig.clusters.map { cluster =>
+      val globalLabelNamesForCluster = appConfig.globalLabelsForCluster(cluster.name).keys.toSeq
+      cluster.name -> definitions.map(definition =>
+        definition -> Gauge.build()
+          .name(definition.name)
+          .help(definition.help)
+          .labelNames(globalLabelNamesForCluster ++ definition.labels: _*)
+          .register(registry)
+      ).toMap
+    }.toMap
+  }
 
   override def report(m: MetricValue): Unit = {
-    val metric = metrics.getOrElse(m.definition, throw new IllegalArgumentException(s"No metric with definition ${m.definition.name} registered"))
-    metric.labels(m.labels: _*).set(m.value)
+    val metric = getMetricsForClusterName(m.definition, m.clusterName)
+    val globalLabelValuesForCluster = appConfig.globalLabelsForCluster(m.clusterName).values.toSeq
+    metric.labels(globalLabelValuesForCluster ++ m.labels: _*).set(m.value)
   }
 
 
-  override def remove(m: RemoveMetric): Unit =
-    metrics.get(m.definition).foreach(_.remove(m.labels: _*))
+  override def remove(m: RemoveMetric): Unit = {
+    metrics.foreach { case (_, gaugeDefinitionsForCluster) =>
+      gaugeDefinitionsForCluster.get(m.definition).foreach(_.remove(m.labels: _*))
+    }
+  }
 
   override def stop(): Unit = {
     /*
@@ -49,4 +58,9 @@ class PrometheusEndpointSink private(httpPort: Int, definitions: MetricDefinitio
     registry.clear()
     server.stop()
   }
+
+  private def getMetricsForClusterName(gaugeDefinition: GaugeDefinition, clusterName: String): Gauge = {
+    val metricsForCluster = metrics.getOrElse(clusterName, throw new IllegalArgumentException(s"No metric for the ${clusterName} registered"))
+    metricsForCluster.getOrElse(gaugeDefinition, throw new IllegalArgumentException(s"No metric with definition ${gaugeDefinition.name} registered"))
+  }
 }
diff --git a/src/test/scala/com/lightbend/kafkalagexporter/AppConfigSpec.scala b/src/test/scala/com/lightbend/kafkalagexporter/AppConfigSpec.scala
index c5bf142a..071029ed 100644
--- a/src/test/scala/com/lightbend/kafkalagexporter/AppConfigSpec.scala
+++ b/src/test/scala/com/lightbend/kafkalagexporter/AppConfigSpec.scala
@@ -22,25 +22,44 @@ class AppConfigSpec extends FreeSpec with Matchers {
                                          |       admin-client-properties = {
                                          |         client.id = "admin-client-id"
                                          |       }
+                                         |       labels = {
+                                         |         environment= "integration"
+                                         |         location = "ny"
+                                         |       }
                                          |    }
                                          |    {
                                          |       name = "clusterB"
                                          |       bootstrap-brokers = "b-1.cluster-b.xyzcorp.com:9092,b-2.cluster-b.xyzcorp.com:9092"
+                                         |       labels = {
+                                         |         environment= "production"
+                                         |       }
+                                         |    }
+                                         |    {
+                                         |       name = "clusterC"
+                                         |       bootstrap-brokers = "c-1.cluster-b.xyzcorp.com:9092,c-2.cluster-b.xyzcorp.com:9092"
                                          |    }
                                          |  ]
                                          |}""".stripMargin)
 
       val appConfig = AppConfig(config)
 
-      appConfig.clusters.length shouldBe 2
+      appConfig.clusters.length shouldBe 3
       appConfig.clusters(0).name shouldBe "clusterA"
       appConfig.clusters(0).bootstrapBrokers shouldBe "b-1.cluster-a.xyzcorp.com:9092,b-2.cluster-a.xyzcorp.com:9092"
       appConfig.clusters(0).consumerProperties("client.id") shouldBe "consumer-client-id"
       appConfig.clusters(0).adminClientProperties("client.id") shouldBe "admin-client-id"
+      appConfig.clusters(0).labels("environment") shouldBe "integration"
+      appConfig.clusters(0).labels("location") shouldBe "ny"
       appConfig.clusters(1).name shouldBe "clusterB"
       appConfig.clusters(1).bootstrapBrokers shouldBe "b-1.cluster-b.xyzcorp.com:9092,b-2.cluster-b.xyzcorp.com:9092"
       appConfig.clusters(1).consumerProperties shouldBe Map.empty
       appConfig.clusters(1).adminClientProperties shouldBe Map.empty
+      appConfig.clusters(1).labels("environment") shouldBe "production"
+      appConfig.clusters(2).name shouldBe "clusterC"
+      appConfig.clusters(2).bootstrapBrokers shouldBe "c-1.cluster-b.xyzcorp.com:9092,c-2.cluster-b.xyzcorp.com:9092"
+      appConfig.clusters(2).consumerProperties shouldBe Map.empty
+      appConfig.clusters(2).adminClientProperties shouldBe Map.empty
+      appConfig.clusters(2).labels shouldBe Map.empty
     }
   }