diff --git a/src/SeleniumLibrary/locators/elementfinder.py b/src/SeleniumLibrary/locators/elementfinder.py
index d74486a3e..e48f63f87 100644
--- a/src/SeleniumLibrary/locators/elementfinder.py
+++ b/src/SeleniumLibrary/locators/elementfinder.py
@@ -223,7 +223,7 @@ def _find_by_tag_name(self, criteria, tag, constraints, parent):
 
     def _find_by_data_locator(self, criteria, tag, constraints, parent):
         try:
-            name, value = criteria.split(":", 2)
+            name, value = criteria.split(":", 1)
             if "" in [name, value]:
                 raise ValueError
         except ValueError:
diff --git a/utest/test/locators/test_elementfinder.py b/utest/test/locators/test_elementfinder.py
index ed7b801bd..50472be20 100644
--- a/utest/test/locators/test_elementfinder.py
+++ b/utest/test/locators/test_elementfinder.py
@@ -283,6 +283,13 @@ def test_find_with_data(finder):
     finder.find("data:id:my_id", tag="div", required=False)
     verify(driver).find_elements(By.XPATH, '//*[@data-id="my_id"]')
 
+def test_find_with_data_multiple_colons(finder):
+    driver = _get_driver(finder)
+    elements = _make_mock_elements("div", "a", "span", "a")
+    when(driver).find_elements(By.XPATH, '//*[@data-automation-id="foo:bar"]').thenReturn(elements)
+    result = finder.find("data:automation-id:foo:bar", first_only=False)
+    assert result == elements
+
 
 def test_find_with_invalid_data(finder):
     with pytest.raises(
@@ -297,6 +304,12 @@ def test_find_with_invalid_data(finder):
     ):
         finder.find("data:", tag="div", required=False)
 
+    with pytest.raises(
+        ValueError,
+        match=r"^Provided selector \(:value\) is malformed\. Correct format: name:value\.",
+    ):
+        finder.find("data::value", tag="div", required=False)
+
 
 def test_find_with_locator_with_apos(finder):
     driver = _get_driver(finder)