diff --git a/Makefile b/Makefile
index 0a9fc2d72..48dddf53a 100644
--- a/Makefile
+++ b/Makefile
@@ -13,9 +13,9 @@ test: generate fmt vet manifests
 manager: generate fmt vet
 	go build -o bin/manager github.com/replicatedhq/troubleshoot/cmd/manager
 
-.PHONY: troubleshoot
-troubleshoot: generate fmt vet
-	go build -o bin/troubleshoot github.com/replicatedhq/troubleshoot/cmd/troubleshoot
+.PHONY: support-bundle
+support-bundle: generate fmt vet
+	go build -o bin/support-bundle github.com/replicatedhq/troubleshoot/cmd/troubleshoot
 
 .PHONY: collector
 collector: generate fmt vet
@@ -104,8 +104,8 @@ run-preflight: preflight
 		./config/samples/troubleshoot_v1beta1_preflight.yaml
 
 .PHONY: run-troubleshoot
-run-troubleshoot: troubleshoot
-	./bin/troubleshoot \
+run-troubleshoot: support-bundle
+	./bin/support-bundle \
 		--image=localhost:32000/troubleshoot:alpha \
 		--pullpolicy=Always \
 		./config/samples/troubleshoot_v1beta1_collector.yaml
diff --git a/deploy/.goreleaser.local.yml b/deploy/.goreleaser.local.yml
index 3ced0aa21..c2d3655c3 100644
--- a/deploy/.goreleaser.local.yml
+++ b/deploy/.goreleaser.local.yml
@@ -50,7 +50,7 @@ builds:
       -X github.com/replicatedhq/troubleshoot/pkg/version.buildTime={{.Date}}
       -extldflags "-static"
     flags: -tags netgo -installsuffix netgo
-    binary: troubleshoot
+    binary: support-bundle
     hooks: {}
   - id: manager
     goos:
@@ -87,14 +87,14 @@ dockers:
       - "replicated/troubleshoot:alpha"
     binaries:
       - collector
-      - troubleshoot
+      - support-bundle
       - preflight
   - dockerfile: ./deploy/Dockerfile.troubleshoot
     image_templates:
       - "replicated/preflight:alpha"
     binaries:
       - collector
-      - troubleshoot
+      - support-bundle
       - preflight
   - dockerfile: ./deploy/Dockerfile.manager
     image_templates:
diff --git a/deploy/.goreleaser.snapshot.yml b/deploy/.goreleaser.snapshot.yml
index 2984d7866..4b05156a5 100644
--- a/deploy/.goreleaser.snapshot.yml
+++ b/deploy/.goreleaser.snapshot.yml
@@ -54,7 +54,7 @@ builds:
       -X github.com/replicatedhq/troubleshoot/pkg/version.buildTime={{.Date}}
       -extldflags "-static"
     flags: -tags netgo -installsuffix netgo
-    binary: troubleshoot
+    binary: support-bundle
     hooks: {}
   - id: manager
     goos:
@@ -91,14 +91,14 @@ dockers:
       - "replicated/troubleshoot:alpha"
     binaries:
       - collector
-      - troubleshoot
+      - support-bundle
       - preflight
   - dockerfile: ./deploy/Dockerfile.troubleshoot
     image_templates:
       - "replicated/preflight:alpha"
     binaries:
       - collector
-      - troubleshoot
+      - support-bundle
       - preflight
   - dockerfile: ./deploy/Dockerfile.manager
     image_templates:
diff --git a/deploy/Dockerfile.troubleshoot b/deploy/Dockerfile.troubleshoot
index 0d50b1ace..797eb43da 100644
--- a/deploy/Dockerfile.troubleshoot
+++ b/deploy/Dockerfile.troubleshoot
@@ -5,7 +5,7 @@ RUN apt-get -qq update \
  && apt-get -qq -y install \
     ca-certificates
 
-COPY troubleshoot /troubleshoot/troubleshoot
+COPY support-bundle /troubleshoot/support-bundle
 COPY collector /troubleshoot/collector
 COPY preflight /troubleshoot/preflight
 
diff --git a/deploy/krew/troubleshoot.yaml b/deploy/krew/troubleshoot.yaml
index b705be524..cf1260c0a 100644
--- a/deploy/krew/troubleshoot.yaml
+++ b/deploy/krew/troubleshoot.yaml
@@ -1,7 +1,7 @@
 apiVersion: krew.googlecontainertools.github.com/v1alpha2
 kind: Plugin
 metadata:
-  name: troubleshoot
+  name: support-bundle
 spec:
   version: "v0.9.2"
   platforms:
@@ -9,12 +9,12 @@ spec:
       matchLabels:
         os: linux
         arch: amd64
-    uri: https://github.com/replicatedhq/troubleshoot/releases/download/v0.9.2/troubleshoot_0.9.2_linux_amd64-0.9.2.tar.gz
+    uri: https://github.com/replicatedhq/troubleshoot/releases/download/v0.9.2/support-bundle_0.9.2_linux_amd64-0.9.2.tar.gz
     sha256: "7d730975ba9bf2a823a6cb068371e471b2a71078f12f541864a82847a163d4c6"
     files:
-    - from: "/troubleshoot"
+    - from: "/support-bundle"
       to: "."
-    bin: "troubleshoot"
+    bin: "support-bundle"
   - selector:
       matchLabels:
         os: darwin
@@ -22,9 +22,9 @@ spec:
     uri: https://github.com/replicatedhq/troubleshoot/releases/download/v0.9.2/troubleshoot_0.9.2_darwin_amd64-0.9.2.tar.gz
     sha256: "f7993391270c780af51d3ce00768801e99792561850f4e07d658047384de64f0"
     files:
-    - from: "/troubleshoot"
+    - from: "/support-bundle"
       to: "."
-    bin: "troubleshoot"
+    bin: "support-bundle"
   - selector:
       matchLabels:
         os: windows
@@ -32,23 +32,23 @@ spec:
     uri: https://github.com/replicatedhq/troubleshoot/releases/download/v0.9.2/troubleshoot_0.9.2_windows_amd64-0.9.2.zip
     sha256: "58ef1fac44a2c8dc7f6b4cd5170a36109abb5ae242707363dcc147f966fe8d1d"
     files:
-    - from: "/troubleshoot.exe"
+    - from: "/support-bundle.exe"
       to: "."
-    bin: "troubleshoot.exe"
+    bin: "support-bundle.exe"
   shortDescription: Creates support bundles for off-cluster analysis
   homepage: https://github.com/replicatedhq/troubleshoot
   caveats: |
     Usage:
-      $ kubectl troubleshoot <uri>
+      $ kubectl support-bundle <uri>
 
       where <uri> references a set of application collectors
 
       For example:
 
-      $ kubectl troubleshoot https://troubleshoot.replicated.com
+      $ kubectl support-bundle https://troubleshoot.replicated.com
 
     For additional options:
-      $ kubectl troubleshoot --help
+      $ kubectl support-bundle --help
 
     Documentation:
       Full documentation on this plugin is available at: