diff --git a/tools/testing/selftests/Makefile b/tools/testing/selftests/Makefile
index 9619d0f3b2ffbc..06578963f4f1dc 100644
--- a/tools/testing/selftests/Makefile
+++ b/tools/testing/selftests/Makefile
@@ -234,11 +234,10 @@ ifdef INSTALL_PATH
 	@# While building kselftest-list.text skip also non-existent TARGET dirs:
 	@# they could be the result of a build failure and should NOT be
 	@# included in the generated runlist.
-	ECHO=`which echo`; \
 	for TARGET in $(TARGETS); do \
 		BUILD_TARGET=$$BUILD/$$TARGET;	\
-		[ ! -d $(INSTALL_PATH)/$$TARGET ] && $$ECHO "Skipping non-existent dir: $$TARGET" && continue; \
-		$$ECHO -ne "Emit Tests for $$TARGET\n"; \
+		[ ! -d $(INSTALL_PATH)/$$TARGET ] && printf "Skipping non-existent dir: $$TARGET\n" && continue; \
+		printf "Emit Tests for $$TARGET\n"; \
 		$(MAKE) -s --no-print-directory OUTPUT=$$BUILD_TARGET COLLECTION=$$TARGET \
 			-C $$TARGET emit_tests >> $(TEST_LIST); \
 	done;