Need help: Setting up Google Analytics tracking with Swell for Google Ads integration

[turismoracing]

I need help setting up proper Google Analytics tracking for my Swell store to integrate with Google Ads. Our revenue tracking isn't working correctly, and we currently lack conversion and order data.

What I Need Help With

Analytics Integration

• Setting up conversion tracking for orders and revenue in GA4
• Implementing proper ecommerce transaction tracking
• Ensuring purchase events are being tracked correctly

Technical Requirements

• Configuring Google Tag Manager integration with Swell
• Setting up proper event tracking for:
  • Purchase conversions
  • Revenue data
  • Order details

I can access the Google Tag Manager settings through the Swell storefront editor under "Design & global settings", but I need guidance on the correct implementation to ensure all ecommerce data flows properly to both Google Analytics and Google Ads.

Current Issues

• No conversion data showing in Google Ads
• Revenue tracking not functioning
• Unable to track ROAS effectively

Has anyone successfully set this up? Any help would be greatly appreciated as this is crucial for measuring our advertising performance.

Thank you in advance!

[shinedezignofficial]

Hey there, I understand how crucial it is to have accurate tracking for your Swell store, especially when it comes to integrating with Google Ads. Let's break down the steps to ensure everything is set up correctly:

Analytics Integration

1. Create a Google Analytics 4 (GA4) Property: If you haven't already, create a GA4 property in your Google Analytics account.
2. Link Google Analytics to Google Ads: Ensure that your GA4 property is linked to your Google Ads account. This will allow you to track conversions and revenue data accurately.

Setting Up Conversion Tracking in GA4

1. Create Events in GA4: Go to the GA4 Admin section, click on "Events," and create new events for purchase conversions, revenue data, and order details.
2. Mark Events as Key Events: In the GA4 Admin section, under "Data Display," mark these events as key events. This will ensure they are tracked as conversions.
3. Set Up Conversion Actions in Google Ads: In your Google Ads account, create conversion actions based on the GA4 key events. This will help you measure the effectiveness of your ads.

Implementing Ecommerce Transaction Tracking

1. Enable Ecommerce Tracking in GA4: Go to the GA4 Admin section, click on "Enhanced Ecommerce," and enable ecommerce tracking.
2. Configure Ecommerce Parameters: Ensure that ecommerce parameters such as product SKU, price, quantity, and transaction ID are being tracked.
3. Test the Setup: Use the GA4 DebugView to test your ecommerce tracking setup and ensure that all events and transactions are being recorded correctly.

Configuring Google Tag Manager Integration with Swell

1. Access Google Tag Manager Settings: Go to your Swell storefront editor under "Design & Global Settings" and input your Google Tag Manager ID.
2. Set Up Tags for Purchase Conversions and Revenue Data: Create tags in Google Tag Manager for tracking purchase conversions, revenue data, and order details.
3. Ensure Proper Event Tracking: Verify that the tags are firing correctly and that the data is being sent to GA4.

Troubleshooting

• Check Data Streams: Ensure that your GA4 property is receiving data from your Swell store.
• Review Conversion Data in Google Ads: Make sure that conversion data is appearing in your Google Ads account and that it matches the data in GA4.
• Monitor Key Events: Regularly check the GA4 Admin section to ensure that key events are being tracked correctly.

By following these steps, you should be able to set up proper Google Analytics tracking for your Swell store and integrate it with Google Ads effectively. If you encounter any issues or need further assistance, feel free to ask!