diff --git a/pkg/controller/operators/catalog/operator.go b/pkg/controller/operators/catalog/operator.go
index 5986d88ceaa..42cf62daeaa 100644
--- a/pkg/controller/operators/catalog/operator.go
+++ b/pkg/controller/operators/catalog/operator.go
@@ -881,7 +881,21 @@ func (o *Operator) ensureInstallPlan(logger *logrus.Entry, namespace string, sub
 	for _, installPlan := range installPlans {
 		if installPlan.Status.CSVManifestsMatch(steps) {
 			logger.Infof("found InstallPlan with matching manifests: %s", installPlan.GetName())
-			return reference.GetReference(installPlan)
+
+			for _, sub := range subs {
+				ownerutil.EnsureOwner(installPlan, sub)
+			}
+			updatedPlan, err := o.client.OperatorsV1alpha1().InstallPlans(installPlan.GetNamespace()).Update(installPlan)
+
+			updatedPlan.Status.Phase = v1alpha1.InstallPlanPhaseInstalling
+			for _, step := range updatedPlan.Status.Plan {
+				step.Status = v1alpha1.StepStatusUnknown
+			}
+			_, err = o.client.OperatorsV1alpha1().InstallPlans(namespace).UpdateStatus(updatedPlan)
+			if err != nil {
+				return nil, err
+			}
+			return reference.GetReference(updatedPlan)
 		}
 	}
 	logger.Warn("no installplan found with matching manifests, creating new one")