diff --git a/datumaro/plugins/transforms.py b/datumaro/plugins/transforms.py
index b09d372ef9..539a32eca2 100644
--- a/datumaro/plugins/transforms.py
+++ b/datumaro/plugins/transforms.py
@@ -501,25 +501,26 @@ class Rename(ItemTransform, CliPlugin):
     the pattern and replacement parts. Replacement part can also
     contain `str.format` replacement fields with the `item`
     (of type `DatasetItem`) object available.|n
+    Please use doulbe quotes to represent regex.|n
     |n
     Examples:|n
     |s|s- Replace 'pattern' with 'replacement':|n
 
       .. code-block::
 
-    |s|s|s|srename -e '|pattern|replacement|'|n
+    |s|s|s|srename -e "|pattern|replacement|"|n
     |n
     |s|s- Remove 'frame_' from item ids:|n
 
       .. code-block::
 
-    |s|s|s|srename -e '|^frame_||'|n
+    |s|s|s|srename -e "|^frame_||"|n
     |n
     |s|s- Rename by regex:|n
 
       .. code-block::
 
-    |s|s|s|srename -e '|frame_(\d+)_extra|{item.subset}_id_\1|'
+    |s|s|s|srename -e "|frame_(\d+)_extra|{item.subset}_id_\1|"
     """
 
     @classmethod
diff --git a/site/content/en/docs/user-manual/command-reference/transform.md b/site/content/en/docs/user-manual/command-reference/transform.md
index 5c1113a2a0..a2e55b1170 100644
--- a/site/content/en/docs/user-manual/command-reference/transform.md
+++ b/site/content/en/docs/user-manual/command-reference/transform.md
@@ -74,10 +74,13 @@ datum transform -t random_split --overwrite path/to/dataset:voc
 ```
 
 - Rename images in a project data source by a regex from `frame_XXX` to `XXX`:
+
+  **NOTE:** Please use double quotes (`"`) for regex representation. Check [Reason to use double quotes](https://stackoverflow.com/questions/51080215/differences-between-single-and-double-quotes-in-cmd).
+
 ``` bash
 datum create <...>
 datum import <...> -n source-1
-datum transform -t rename source-1 -- -e '|^frame_||'
+datum transform -t rename source-1 -- -e "|^frame_||"
 ```
 
 <a id="builtin-transforms"></a>
@@ -152,22 +155,22 @@ Optional arguments:
 Examples:
 Replace 'pattern' with 'replacement':
 ```bash
-datum transform -t rename -- -e '|pattern|replacement|'
+datum transform -t rename -- -e "|pattern|replacement|"
 ```
 
 Remove the `frame_` prefix from item ids:
 ```bash
-datum transform -t rename -- -e '|^frame_|\1|'
+datum transform -t rename -- -e "|^frame_|\1|"
 ```
 
 Collect images from subdirectories into the base image directory using regex:
 ```bash
-datum transform -t rename -- -e '|^((.+[/\\])*)?(.+)$|\2|'
+datum transform -t rename -- -e "|^((.+[/\\])*)?(.+)$|\2|"
 ```
 
 Add subset prefix to images:
 ```bash
-datum transform -t rename -- -e '|(.*)|{item.subset}_\1|'
+datum transform -t rename -- -e "|(.*)|{item.subset}_\1|"
 ```
 
 <a id="id_from_image_name-transform"></a>