diff --git a/xblockutils/__init__.py b/xblockutils/__init__.py
index ac57d0f..97599e3 100644
--- a/xblockutils/__init__.py
+++ b/xblockutils/__init__.py
@@ -2,4 +2,4 @@
 Useful classes and functionality for building and testing XBlocks
 """
 
-__version__ = '3.4.1'
+__version__ = '4.0.0'
diff --git a/xblockutils/deprecation/__init__.py b/xblockutils/deprecation/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/xblockutils/deprecation/warn.py b/xblockutils/deprecation/warn.py
new file mode 100644
index 0000000..1475602
--- /dev/null
+++ b/xblockutils/deprecation/warn.py
@@ -0,0 +1,34 @@
+"""
+Utilities for warning about the use of deprecated package
+
+See https://github.com/openedx/xblock-utils/issues/197 for details.
+"""
+
+import warnings
+
+
+class DeprecatedPackageWarning(DeprecationWarning):
+    """
+    A warning that a deprecated package is being used.
+    """
+
+    def __init__(self, old_import, new_import):
+        super().__init__()
+        self.old_import = old_import
+        self.new_import = new_import
+
+    def __str__(self):
+        return (
+            "Please use import {self.new_import} instead of {self.old_import} as "
+            "'xblock-utils' package has been deprecated and migrated within 'xblock' package. "
+        ).format(self=self)
+
+
+def warn_deprecated_package(old_import, new_import):
+    """
+    Warn that a package has been deprecated
+    """
+    warnings.warn(
+        DeprecatedPackageWarning(old_import, new_import),
+        stacklevel=3,  # Should surface the line that is doing the importing.
+    )
diff --git a/xblockutils/helpers.py b/xblockutils/helpers.py
index 941daa3..b31773f 100644
--- a/xblockutils/helpers.py
+++ b/xblockutils/helpers.py
@@ -2,6 +2,13 @@
 Useful helper methods
 """
 
+from xblockutils.deprecation.warn import warn_deprecated_package
+
+warn_deprecated_package(
+    'xblockutils.helpers',
+    'xblock.utils.helpers'
+)
+
 
 def child_isinstance(block, child_id, block_class_or_mixin):
     """
diff --git a/xblockutils/publish_event.py b/xblockutils/publish_event.py
index d366f9c..00783de 100644
--- a/xblockutils/publish_event.py
+++ b/xblockutils/publish_event.py
@@ -22,6 +22,13 @@
 
 from xblock.core import XBlock
 
+from xblockutils.deprecation.warn import warn_deprecated_package
+
+warn_deprecated_package(
+    'xblockutils.publish_event',
+    'xblock.utils.publish_event'
+)
+
 
 class PublishEventMixin:
     """
diff --git a/xblockutils/resources.py b/xblockutils/resources.py
index 2f6b268..8e9986c 100644
--- a/xblockutils/resources.py
+++ b/xblockutils/resources.py
@@ -25,12 +25,17 @@
 import warnings
 
 import pkg_resources
-
 from django.template import Context, Template, Engine
 from django.template.backends.django import get_installed_libraries
-
-from mako.template import Template as MakoTemplate
 from mako.lookup import TemplateLookup as MakoTemplateLookup
+from mako.template import Template as MakoTemplate
+
+from xblockutils.deprecation.warn import warn_deprecated_package
+
+warn_deprecated_package(
+    'xblockutils.resources',
+    'xblock.utils.resources'
+)
 
 
 class ResourceLoader:
diff --git a/xblockutils/settings.py b/xblockutils/settings.py
index 26552fe..8b5302c 100644
--- a/xblockutils/settings.py
+++ b/xblockutils/settings.py
@@ -5,8 +5,14 @@
 This module contains a mixins that allows third party XBlocks to access Settings Service in edX LMS.
 """
 
+from xblockutils.deprecation.warn import warn_deprecated_package
 from xblockutils.resources import ResourceLoader
 
+warn_deprecated_package(
+    'xblockutils.settings',
+    'xblock.utils.settings'
+)
+
 
 class XBlockWithSettingsMixin:
     """
diff --git a/xblockutils/studio_editable.py b/xblockutils/studio_editable.py
index 7100681..5841baa 100644
--- a/xblockutils/studio_editable.py
+++ b/xblockutils/studio_editable.py
@@ -11,23 +11,29 @@
 
 
 import logging
-import simplejson as json
 
+import simplejson as json
+from web_fragments.fragment import Fragment
 from xblock.core import XBlock, XBlockMixin
-from xblock.fields import Scope, JSONField, List, Integer, Float, Boolean, String, DateTime
 from xblock.exceptions import JsonHandlerError, NoSuchViewError
-from web_fragments.fragment import Fragment
+from xblock.fields import Scope, JSONField, List, Integer, Float, Boolean, String, DateTime
 from xblock.validation import Validation
 
+from xblockutils.deprecation.warn import warn_deprecated_package
 from xblockutils.resources import ResourceLoader
 
+warn_deprecated_package(
+    'xblockutils.studio_editable',
+    'xblock.utils.studio_editable'
+)
+
 # Globals ###########################################################
 
 log = logging.getLogger(__name__)
 loader = ResourceLoader(__name__)
 
-# Classes ###########################################################
 
+# Classes ###########################################################
 
 class FutureFields:
     """
diff --git a/xblockutils/templatetags/i18n.py b/xblockutils/templatetags/i18n.py
index 90ab8a8..2867e50 100644
--- a/xblockutils/templatetags/i18n.py
+++ b/xblockutils/templatetags/i18n.py
@@ -10,6 +10,12 @@
 from django.templatetags import i18n
 from django.utils.translation import get_language, trans_real
 
+from xblockutils.deprecation.warn import warn_deprecated_package
+
+warn_deprecated_package(
+    'xblockutils.templatetags.i18n',
+    'xblock.utils.templatetags.i18n'
+)
 
 register = Library()