diff --git a/opentelemetry-datadog/Cargo.toml b/opentelemetry-datadog/Cargo.toml
index 93078f1e..0617f5b5 100644
--- a/opentelemetry-datadog/Cargo.toml
+++ b/opentelemetry-datadog/Cargo.toml
@@ -19,6 +19,8 @@ all-features = true
 rustdoc-args = ["--cfg", "docsrs"]
 
 [features]
+measure = []
+agent-sampling = []
 reqwest-blocking-client = ["reqwest/blocking", "opentelemetry-http/reqwest"]
 reqwest-client = ["reqwest", "opentelemetry-http/reqwest"]
 surf-client = ["surf", "opentelemetry-http/surf"]
diff --git a/opentelemetry-datadog/src/exporter/model/mod.rs b/opentelemetry-datadog/src/exporter/model/mod.rs
index f0b626a3..78200872 100644
--- a/opentelemetry-datadog/src/exporter/model/mod.rs
+++ b/opentelemetry-datadog/src/exporter/model/mod.rs
@@ -20,6 +20,10 @@ mod v05;
 // https://github.com/DataDog/dd-trace-js/blob/c89a35f7d27beb4a60165409376e170eacb194c5/packages/dd-trace/src/constants.js#L4
 static SAMPLING_PRIORITY_KEY: &str = "_sampling_priority_v1";
 
+// https://github.com/DataDog/datadog-agent/blob/ec96f3c24173ec66ba235bda7710504400d9a000/pkg/trace/traceutil/span.go#L20
+#[cfg(feature = "measure")]
+static DD_MEASURED_KEY: &str = "_dd.measured";
+
 /// Custom mapping between opentelemetry spans and datadog spans.
 ///
 /// User can provide custom function to change the mapping. It currently supports customizing the following
diff --git a/opentelemetry-datadog/src/exporter/model/v05.rs b/opentelemetry-datadog/src/exporter/model/v05.rs
index f64de885..d82d59db 100644
--- a/opentelemetry-datadog/src/exporter/model/v05.rs
+++ b/opentelemetry-datadog/src/exporter/model/v05.rs
@@ -1,6 +1,12 @@
 use crate::exporter::intern::StringInterner;
+#[cfg(feature = "measure")]
+use crate::exporter::model::DD_MEASURED_KEY;
 use crate::exporter::model::SAMPLING_PRIORITY_KEY;
 use crate::exporter::{Error, ModelConfig};
+#[cfg(feature = "agent-sampling")]
+use crate::propagator::TRACE_STATE_PRIORITY_SAMPLING;
+#[cfg(feature = "measure")]
+use crate::propagator::TRACE_STATE_MEASURE;
 use opentelemetry::trace::Status;
 use opentelemetry_sdk::export::trace::SpanData;
 use std::time::SystemTime;
@@ -204,16 +210,39 @@ where
                 rmp::encode::write_u32(&mut encoded, interner.intern(kv.key.as_str()))?;
                 rmp::encode::write_u32(&mut encoded, interner.intern(kv.value.as_str().as_ref()))?;
             }
-            rmp::encode::write_map_len(&mut encoded, 1)?;
+
+            const MEASURE_ENTRY : u32 = if cfg!(feature = "measure") { 1 } else { 0 };
+            const METRICS_LEN : u32 = 1 + MEASURE_ENTRY;
+
+            #[cfg(not(feature = "agent-sampling"))]
+            let sampling_priority = true;
+            #[cfg(feature = "agent-sampling")]
+            let sampling_priority = span.span_context
+                .trace_state()
+                .get(TRACE_STATE_PRIORITY_SAMPLING)
+                .map(|x| x == "1")
+                .unwrap_or(false);
+
+            rmp::encode::write_map_len(&mut encoded, METRICS_LEN)?;
             rmp::encode::write_u32(&mut encoded, interner.intern(SAMPLING_PRIORITY_KEY))?;
             rmp::encode::write_f64(
                 &mut encoded,
-                if span.span_context.is_sampled() {
+                if sampling_priority  {
                     1.0
                 } else {
                     0.0
                 },
             )?;
+            #[cfg(feature = "measure")]
+            {
+                let is_measure = span.span_context
+                    .trace_state()
+                    .get(TRACE_STATE_MEASURE)
+                    .map(|x| if x == "1" { 1.0 } else { 0.0 })
+                    .unwrap_or(0.0);
+                rmp::encode::write_u32(&mut encoded, interner.intern(DD_MEASURED_KEY))?;
+                rmp::encode::write_f64(&mut encoded, is_measure)?;
+            }
             rmp::encode::write_u32(&mut encoded, span_type)?;
         }
     }
diff --git a/opentelemetry-datadog/src/lib.rs b/opentelemetry-datadog/src/lib.rs
index 273b9bc8..f4d55882 100644
--- a/opentelemetry-datadog/src/lib.rs
+++ b/opentelemetry-datadog/src/lib.rs
@@ -141,6 +141,10 @@ pub use exporter::{
     ModelConfig,
 };
 pub use propagator::DatadogPropagator;
+#[cfg(feature = "agent-sampling")]
+pub use propagator::TRACE_STATE_PRIORITY_SAMPLING;
+#[cfg(feature = "measure")]
+pub use propagator::TRACE_STATE_MEASURE;
 
 mod propagator {
     use once_cell::sync::Lazy;
@@ -155,6 +159,10 @@ mod propagator {
     const DATADOG_SAMPLING_PRIORITY_HEADER: &str = "x-datadog-sampling-priority";
 
     const TRACE_FLAG_DEFERRED: TraceFlags = TraceFlags::new(0x02);
+    #[cfg(feature = "agent-sampling")]
+    pub const TRACE_STATE_PRIORITY_SAMPLING: &str = "psr";
+    #[cfg(feature = "measure")]
+    pub const TRACE_STATE_MEASURE: &str = "m";
 
     static DATADOG_HEADER_FIELDS: Lazy<[String; 3]> = Lazy::new(|| {
         [
@@ -262,7 +270,12 @@ mod propagator {
                 Err(_) => TRACE_FLAG_DEFERRED,
             };
 
+            #[cfg(not(feature = "agent-sampling"))]
             let trace_state = TraceState::default();
+            #[cfg(feature = "agent-sampling")]
+            let trace_state = TraceState::from_key_value(
+                [(TRACE_STATE_PRIORITY_SAMPLING, if sampled.is_sampled() { "1" } else { "0" })]
+            ).unwrap_or_default();
 
             Ok(SpanContext::new(
                 trace_id,
@@ -289,11 +302,22 @@ mod propagator {
                 );
 
                 if span_context.trace_flags() & TRACE_FLAG_DEFERRED != TRACE_FLAG_DEFERRED {
+                    #[cfg(not(feature = "agent-sampling"))]
                     let sampling_priority = if span_context.is_sampled() {
                         SamplingPriority::AutoKeep
                     } else {
                         SamplingPriority::AutoReject
                     };
+                    #[cfg(feature = "agent-sampling")]
+                    let sampling_priority =
+                        if span_context
+                            .trace_state()
+                            .get(TRACE_STATE_PRIORITY_SAMPLING)
+                            .unwrap_or("0") == "1" {
+                        SamplingPriority::AutoKeep
+                    } else {
+                        SamplingPriority::AutoReject
+                    };
 
                     injector.set(
                         DATADOG_SAMPLING_PRIORITY_HEADER,